Own and execute all B2B email campaigns within Salesforce Marketing Cloud
Build, QA, schedule, and deploy email campaigns and automated journeys
Develop and manage email automation workflows and nurture sequences
Report on campaign performance (open rates, CTR, conversions, deliverability, engagement trends)
Use data to drive strategic A/B testing and performance optimization
Mine audience and behavioral data for actionable insights and test hypotheses
Improve deliverability, segmentation strategy, and engagement rates
Identify and implement automation efficiencies to streamline workflow
Own and manage cross-functional email calendar across marketing, partnerships, and sales
Support light copywriting and content refinement to align with brand voice
Collaborate with cross-channel stakeholders to ensure alignment with broader marketing objectives

Requirements

3–5 years of hands-on email marketing experience (B2B2C preferred)
Demonstrated proficiency in Salesforce Marketing Cloud (required)
Experience building and optimizing automated email journeys
Strong understanding of segmentation, personalization, and lifecycle marketing
Experience with A/B testing and data-driven optimization
Knowledge of email deliverability best practices
Ability to analyze campaign data and translate insights into action
Strong organizational and project management skills
Light copywriting/editing experience

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSalesforce Marketing Cloudautomated email journeysA/B testingdata-driven optimizationemail deliverabilitysegmentationpersonalizationlifecycle marketingcopywriting

Soft Skills

organizational skillsproject managementcollaborationcommunication