Trovata

Performance Marketing

• Own all budget and strategy planning, logistics, vendor coordination, internal alignment, and onsite execution for Trovata’s in-person events and conferences.
• Create and modify slides, abstracts, and session materials in partnership with the Sr. Content Marketing Manager (they set direction; you execute and refine).
• Manage event calendars, run-of-show materials, staffing prep, and follow-up workflows with Sales.
• Build compelling event narratives with partners, SMEs, and leadership.
• Project manage and collaborate with other program leads on promotion, registration, attendance, follow-up, and pipeline attribution.
• Align with the program owner on quarterly strategy and webinar cadence.
• Support operational execution including technical setup, speaker coordination, slide creation, abstract drafting, and follow-up workflows.
• Own Trovata’s annual awards strategy and execution.
• Draft clear, compelling submissions highlighting innovation, customer success, and product differentiation.
• Manage timelines, deliverables, and cross-functional inputs.
• Fully own the strategy and upkeep of Trovata’s presence on G2 and Capterra.
• Run periodic review-generation campaigns with existing customers and partners.
• Monitor sentiment, competitor movements, and category trends to share cross-functionally.
• Manage swag requests and inventory for prospects, customers, partners, employees, and events.
• Collaborate with the Sr. Brand & Marketing Designer to develop creative, on-brand merchandise and kits.
• Monitor performance of all owned programs and evaluate ROI against budget, goals, and qualified pipeline contribution.
• Provide post-event insights and data-backed recommendations that inform next year’s event and program roadmap.

Demand Generation Marketing Manager