TRM Labs

Head of Marketing Operations

TRM Labs

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Lead

Tech Stack

ApolloNode.jsSQL

About the role

  • End-to-End Reporting Across Marketing Functions – Build and manage comprehensive reporting for content, PMM, regional marketing, and demand generation. Translate reporting into actionable insights.
  • Full Ownership of Marketing Infrastructure & Tooling – Manage and optimize our marketing tech stack, including HubSpot, Salesforce, HockeyStack, Apollo, Clay, Splash, LeanData, and Osano. You’ll build and maintain scalable processes for things like campaign execution, lead scoring and routing, UTM tracking, and attribution.
  • Hands-On Execution with Strategic Impact – As an initial IC (with agency support), you’ll blend systems-level thinking with roll-up-your-sleeves execution. Evaluate and implement new tooling, scope strategic experiments, and identify operational gaps — while building documentation and knowledge bases to onboard future teammates. Support strategic initiatives such as pipeline predictability models, funnel diagnostics, and ROI analysis.
  • Cross-Functional Partnership & Resource Management – Collaborate across Marketing, Sales, RevOps, and Finance to align goals, surface insights, and evolve GTM infrastructure. Manage agency partners and define hiring needs to scale the Marketing Ops function.
  • You deploy a new lead scoring model with HubSpot and LeanData, gain sales alignment, and improve routing efficiency — all in your first month
  • You spot inconsistencies in campaign UTM tracking, implement a standardized taxonomy, and publish a governance guide within 10 days
  • You roll out a HockeyStack attribution model MVP in 3 weeks and present performance insights to GTM leadership in week 5
  • You identify funnel leakage in MQL-to-SQL conversion mid-quarter, trace root cause in 72 hours, and drive a fix with cross-functional partners
  • Leadership Principles – Impact-Oriented Trailblazer – We put customers first, driving for speed, focus, and adaptability.
  • Master Craftsperson – We prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague – We value humility, candor, and a one-team mindset.
  • Work alongside top experts and learn every day.
  • Embrace a growth mindset with development opportunities tailored to your role.
  • Take on high-impact challenges in a fast-paced, collaborative environment.
  • Thrive in a culture of coaching, where feedback is fast, direct, and built to help you level up. We expect everyone to both give and receive feedback as part of how we get better—together.

Requirements

  • 5+ years of experience in B2B Marketing Operations, with significant time in fast-paced SaaS environments
  • Deep expertise with marketing systems — especially HubSpot (admin-level proficiency), Salesforce, and ideally HockeyStack and LeanData
  • A strategic thinker who thrives on synthesizing data, systems, and process into scalable solutions — and a hands-on executor
  • Experience building and managing end-to-end reporting ecosystems that span the full marketing funnel, from awareness to opportunity
  • Familiarity with lead lifecycle design, campaign attribution, and ROI analysis
  • Excellent project management skills and comfort working cross-functionally across technical and non-technical stakeholders
  • Self-starter attitude with high agency, ownership mindset, and eagerness to operate independently in an IC role while preparing to scale a team