
Marketing Strategist
Trinity Property Consultants
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $80,000 - $100,000 per year
About the role
- Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
- Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
- Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
- Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
- Create localized offline marketing initiatives including partnerships, events, and community outreach.
- Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
- Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
- Track campaign performance and occupancy trends, adjusting strategies based on data and results.
- Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
- Support property rebrands, repositioning strategies, and major marketing launches for new acquisitions.
Requirements
- 3+ years of experience in multifamily, real estate, or property marketing.
- Intermediate experience in Entrata, Microsoft (Outlook, Word, PowerPoint, and Excel), Canva, and social media (Instagram, Facebook, TikTok).
- Proficient in Google Suite (Analytics, Ads, Search Console, Tag Manager, Search Console, and Business Profile), Meta Ads Manager, and EliseAI required.
- Proficient in Adobe Suite (InDesign, Illustrator, Lightroom, and Photoshop) and video editing in a software of choice (Adobe XD, CapCut, etc.) preferred.
Benefits
- Medical, Dental & Vision: Highlights include company-paid individual PPO-HSA plan (with $1,200 annual employer contribution); HMO options for California residents.
- Dental and vision premiums are fully covered for employees; coverage for dependents is available at an additional cost.
- Retirement Plans (401K): The company matches 1/3 of the employee's contribution up to 2% of the salary.
- Life & Disability Insurance: Up to $100,000 of life insurance and AD&D coverage , plus short- and long-term disability insurance.
- Time Off: 11 paid holidays, 2–4 weeks of vacation based on years of service, and sick leave provided in compliance with state and local requirements.
- Referral Bonuses: $1,000 for eligible employee referrals.
- Volunteer Time Off: Up to 16 hours annually (8 for personal volunteer activities, 8 for company-sponsored events).
- Perks: Professional development, tuition reimbursement, employee discounts, and more.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesdigital campaignsdata analysiscampaign performance trackingvideo editing
Soft Skills
collaborationproblem-solvingcreativitycommunication