Trinity Property Consultants

Marketing

• Collaborate with the marketing team to align campaigns with brand standards, design, and messaging.
• Develop and execute custom marketing strategies for newly acquired and underperforming apartment communities.
• Analyze market conditions, competitive properties, and renter demographics to identify positioning opportunities.
• Build targeted digital campaigns across platforms such as search, display, social media, and listing services.
• Create localized offline marketing initiatives including partnerships, events, and community outreach.
• Work closely with regional managers and onsite teams to identify leasing challenges and implement solutions.
• Launch creative promotions and leasing campaigns designed to increase qualified traffic and conversions.
• Track campaign performance and occupancy trends, adjusting strategies based on data and results.
• Identify opportunities for new marketing channels, partnerships, and demand generation tactics.
• Support property rebrands, repositioning strategies, and major marketing launches for new acquisitions.

Marketing Strategist

Digital Marketing

• Support the execution and day-to-day management of paid media campaigns across search, display, and social platforms.
• Update campaign budgets, bidding strategies, audience targeting, and geographic settings.
• Upload and manage ad creative, including images, video, and ad copy.
• Assist with campaign launches for new property acquisitions, lease-ups, and promotions.
• Monitor campaign performance and flag optimization opportunities to improve lead volume and cost efficiency.
• Optimize campaigns alongside the Marketing Manager on an ongoing basis to achieve performance goals such as, but not limited to, lead volume, click through rate, cost-per-lead, and conversion rates.
• Conduct keyword research and assist with ongoing search campaign optimizations.
• Coordinate creative updates and ad refreshes to maintain strong engagement and performance.
• Track and report on campaign performance including traffic, leads, CTR, and conversion metrics.
• Work with the marketing team to ensure campaigns align with property-level goals and occupancy needs.
• Maintain campaign documentation, naming conventions, and account organization across advertising platforms.
• Support A/B testing initiatives for ad creative, messaging, and targeting strategies.

Marketing Strategist

Digital Marketing Coordinator