Senior Product Manager, Marketplace
Entrata
Chief Marketing Officer
TRILLIONS EDGE
full-time
Posted on:
Origin: • 🇺🇸 United States • Washington
Visit company websiteJob Level
SeniorLead
About the role
- Define and execute comprehensive global marketing strategies across brand, demand generation, and communications.
- Scale marketing functions across international markets and lead global market expansion.
- Build, develop, and lead high-performing marketing teams.
- Collaborate closely with Sales and Product teams to align go-to-market strategies.
- Oversee digital marketing, events, public relations, and brand presence initiatives.
- Drive thought leadership in AML, KYC, KYB, identity verification (IDV), and fraud prevention.
- Measure campaign ROI and optimize marketing programs for sustainable growth.
- Provide strategic planning, leadership, and executive-level communication and reporting.
Requirements
- 12+ years of marketing leadership experience within SaaS, FinTech, and RegTech industries.
- Proven expertise in B2B demand generation, brand positioning, and global market expansion.
- Demonstrated success in scaling marketing functions across international markets.
- In-depth knowledge of compliance, identity verification (IDV), and regulatory workflows.
- Strong capabilities in strategic planning, leadership, and executive communication.
- Skilled in defining and executing comprehensive global marketing strategies across brand, demand generation, and communications.
- Experienced in building and leading high-performing marketing teams.
- Active driver of thought leadership initiatives in AML, KYC, KYB, and fraud prevention.
- Collaborative partner with Sales and Product teams to align GTM strategies.
- Oversight of digital marketing, events, and public relations.
- Data-driven in measuring ROI and optimizing campaigns for sustainable growth.
