Entrata

Senior Product Manager, Marketplace

Entrata

full-time

Posted on:

Origin:  • 🇺🇸 United States • Arizona, Florida, Idaho, Illinois, North Carolina, Ohio, Pennsylvania, South Carolina

Visit company website
✨ AI Apply
Apply

Salary

💰 $119,000 - $188,000 per year

Job Level

Senior

About the role

  • Own the vision, strategy, and execution of Entrata’s marketplace platform, enabling external vendors, service providers, and content partners.
  • Define product strategy for partner onboarding, portals, listings, billing, and self-service integration tools.
  • Drive alignment with go-to-market teams (alliances, sales, marketing) to expand partnerships and ecosystem revenue.
  • Collaborate with the Integration and Developer Platform PM to ensure partners have the APIs, documentation, and support needed to build on Entrata.
  • Analyze partner usage data and marketplace KPIs to optimize performance and inform roadmap decisions.
  • Lead roadmap planning, requirements gathering, and backlog prioritization across distributed teams.
  • Integrate AI capabilities into marketplace workflows to improve automation, partner experience, and scalability.
  • Partner with engineering, design, and go-to-market teams to deliver products that meet enterprise customer needs.
  • Conduct market research, competitor analysis, and customer feedback reviews to identify new opportunities.
  • Apply agile methodologies, data-driven prioritization, and iterative release cycles to deliver high-impact features.
  • Monitor product performance metrics, user behavior, and ecosystem health to guide continuous improvement.

Requirements

  • Bachelor’s degree in Computer Science, Engineering, Business, Law, or a related field.
  • 5+ years of product management experience, with 2+ years in B2B SaaS ecosystems, platforms, or marketplaces.
  • Proven experience building and scaling multi-sided platforms or developer ecosystems (e.g., app stores, integration hubs).
  • Strong understanding of partner lifecycle, monetization models (rev share, tiering), and ecosystem metrics (GMV, attach rate).
  • Track record of “0-to-1” product launches and scaling in fast-paced environments.
  • Ability to balance strategic business priorities with tactical API and integration details.
  • Strong understanding of modern software development processes and agile methodologies.
  • Excellent communication skills, with the ability to influence cross-functional stakeholders and enterprise customers.
  • Proven success in launching and managing enterprise software products.
  • Experience leading cross-functional, geographically dispersed teams.
  • Preferred: MBA or advanced technical degree (e.g., MS in Computer Science).
  • Preferred: Familiarity with authentication protocols (OAuth, SAML, SSO), RBAC, and data protection frameworks.
  • Preferred: Experience collaborating with legal, security, and engineering on compliance-sensitive initiatives.
  • AI Proficiency Expectations: Prompt Engineering, Context Management, LLM Knowledge, Automation Mindset, Tooling Integration, Quality Control, AI Productivity.