Trigg Digital

Sales

• Collaborate with clients to understand their lead-to-cash, advertising strategy & sales operations teams needs, challenges and requirements.
• Develop strategies to leverage Salesforce Media Cloud for centralizing and monetizing ad inventory across platforms like Google Marketing Platform (GMP); Meta Ads; Criteo and LinkedIn and more.
• Provide expert advice on best practices for ad operations, inventory optimization, and revenue growth.
• Lead the implementation of Salesforce Media Cloud solutions, ensuring alignment with client requirements.
• Configure and customize Salesforce Media Cloud, including:
• — Understanding and leveraging the Media Cloud data model.
• — Building Salesforce screen and record-triggered flows.
• — Creating validation rules, custom fields, and duplicate rules.
• — Configuring record sharing and security settings.
• Integrate Salesforce Media Cloud with third-party platforms like Criteo, Google Ad Manager (GAM), and other AdOps tools.
• Work alongside project manager assisting with end-to-end project delivery, including planning, execution, and monitoring.
• Coordinate with cross-functional teams to ensure timely and successful project completion.
• Provide regular updates and reports to stakeholders on project progress and milestones.
• Write clear and concise user stories in the standardized format:
• — AS A [user role], I WANT [goal], SO THAT [reason].
• Define acceptance criteria using the GIVEN/WHEN/THEN format:
• — GIVEN [scenario X], WHEN [event Y occurs], THEN [expected outcome Z].
• Ensure all configuration requirements are documented unambiguously for development and testing teams.
• Conduct training sessions for clients and internal teams on Salesforce Media Cloud functionalities.
• Provide ongoing support and troubleshooting to ensure smooth operation of implemented solutions.
• Develop documentation and user guides to facilitate knowledge transfer.
• Stay updated with the latest Salesforce Media Cloud features and industry trends.
• Identify opportunities for process improvements and innovative solutions.
• Participate in Salesforce community events and forums to share knowledge and best practices.

Senior Salesforce Media Consultant