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Senior Salesforce Media Consultant
Trigg DigitalSenior Salesforce Media Consultant implementing Salesforce Media Cloud solutions for clients. Collaborating across industries to optimize ad operations and drive revenue growth.
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Collaborate with clients to understand their lead-to-cash, advertising strategy & sales operations teams needs, challenges and requirements.
- Develop strategies to leverage Salesforce Media Cloud for centralizing and monetizing ad inventory across platforms like Google Marketing Platform (GMP); Meta Ads; Criteo and LinkedIn and more.
- Provide expert advice on best practices for ad operations, inventory optimization, and revenue growth.
- Lead the implementation of Salesforce Media Cloud solutions, ensuring alignment with client requirements.
- Configure and customize Salesforce Media Cloud, including:
- — Understanding and leveraging the Media Cloud data model.
- — Building Salesforce screen and record-triggered flows.
- — Creating validation rules, custom fields, and duplicate rules.
- — Configuring record sharing and security settings.
- Integrate Salesforce Media Cloud with third-party platforms like Criteo, Google Ad Manager (GAM), and other AdOps tools.
- Work alongside project manager assisting with end-to-end project delivery, including planning, execution, and monitoring.
- Coordinate with cross-functional teams to ensure timely and successful project completion.
- Provide regular updates and reports to stakeholders on project progress and milestones.
- Write clear and concise user stories in the standardized format:
- — AS A [user role], I WANT [goal], SO THAT [reason].
- Define acceptance criteria using the GIVEN/WHEN/THEN format:
- — GIVEN [scenario X], WHEN [event Y occurs], THEN [expected outcome Z].
- Ensure all configuration requirements are documented unambiguously for development and testing teams.
- Conduct training sessions for clients and internal teams on Salesforce Media Cloud functionalities.
- Provide ongoing support and troubleshooting to ensure smooth operation of implemented solutions.
- Develop documentation and user guides to facilitate knowledge transfer.
- Stay updated with the latest Salesforce Media Cloud features and industry trends.
- Identify opportunities for process improvements and innovative solutions.
- Participate in Salesforce community events and forums to share knowledge and best practices.
Requirements
What you’ll need- Minimum of 5 years of experience in Salesforce consulting, with a focus on advertising operations, ad tech, or media monetization.
- Proven track record of successful Salesforce Media Cloud implementations.
- Experience working with platforms like Google Ad Manager (GAM), Criteo, Meta Ads, Google AdWords, and programmatic advertising tools.
- Strong understanding of AdOps and its application in marketing departments for retailers or other businesses looking to monetize content space.
- In-depth knowledge of Salesforce Media Cloud capabilities and limitations.
- Proficiency in Salesforce configuration, customization, and integration, including:
- — Salesforce data model and object relationships.
- — Screen and record-triggered flows.
- — Validation rules, custom fields, and duplicate rules.
- — Record sharing and security settings.
- Familiarity with related technologies such as Salesforce Marketing Cloud, CRM, and data analytics tools.
- Software (experience in): Salesforce Media Cloud, ADvendio, Cloudsense, Line Up Systems, Placements.io or similar experience is a plus.
- Salesforce Media Cloud Consultant certification experience is desirable.
- Salesforce Administrator Certification or equivalent is desirable.
- OmniStudio Consultant or Developer certification is desirable
- Additional Salesforce certifications (e.g., Salesforce Certified Platform App Builder) are desirable.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.
- High level of professionalism and client-focused approach.
- Bachelor’s degree in Business, Information Technology, Marketing, or a related field.
Benefits
Comp & perks- Competitive salary and benefits package
- Opportunities for professional development and career advancement
- Flexible working arrangements
- A collaborative and innovative work environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Media CloudSalesforce configurationSalesforce customizationSalesforce integrationGoogle Ad ManagerCriteoMeta Adsprogrammatic advertisingvalidation rulesdata model
Soft Skills
communication skillsinterpersonal skillsanalytical skillsproblem-solving skillsteamworkindependenceprofessionalismclient-focused approachproject managementtraining
Certifications
Salesforce Media Cloud ConsultantSalesforce Administrator CertificationOmniStudio Consultant CertificationOmniStudio Developer CertificationSalesforce Certified Platform App Builder