TRG Screen

Performance Marketing

• Design and execute tiered ABM programs (1:few and 1:1) targeting 50–100 priority financial services accounts across new logo and whitespace opportunities
• Build quarterly campaign plans driven by intent signals and account data from HubSpot and Salesforce
• Define success metrics and develop "campaigns-in-a-box", including briefs, assets, and playbooks for seamless, sales handoff
• Brief and guide the creation of bespoke landing pages, email sequences, and webinars
• Configure segments and workflows as needed (not full design or build ownership)
• Coordinate geo-targeted plays and joint sales and marketing motions
• Build dashboards to track ABM engagement signals, meetings booked, opportunities created, and pipeline influence
• Deliver clear reporting that demonstrates program ROI and informs ongoing strategy
• Leverage Gong insights (with admin access) to identify patterns in objections, wins, and buyer behavior
• Develop pitch decks and email sequences informed by call data
• Support customer marketing through nurture sequences for at-risk and expansion accounts
• Coordinate ABM plays that bridge sales-qualified leads through to customer retention and upsell

Demand Generation Manager, Marketing