Trenching and Excavation Safety Taskforce (TEST)

Digital Marketing, Social Media & Video Specialist

Trenching and Excavation Safety Taskforce (TEST)

full-time

Posted on:

Location Type: Remote

Location: Philippines

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About the role

  • Manage and publish daily content across Facebook, Instagram, and other active platforms
  • Develop and maintain a monthly content calendar in coordination with the team lead
  • Write captions and short-form copy tailored to a professional dental audience (B2B and B2C)
  • Monitor comments, DMs, and community interactions — respond or escalate within 24 hours
  • Manage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical cases
  • Set up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargeting
  • Build audience segments using custom audiences, lookalikes, and interest-based targeting
  • Monitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targets
  • Run A/B tests on creative, copy, and audience targeting; document and apply learnings
  • Produce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendations
  • Coordinate with the designer on ad creative briefs and required asset specs
  • Edit testimonial and product videos from raw footage (up to 3 hours of footage per project)
  • Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelines
  • Export platform-optimized versions for Facebook, Instagram Reels, and YouTube
  • Ensure consistent brand tone and visual style across all video outputs
  • Monitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behavior
  • Track UTM parameters and campaign links to ensure accurate source attribution
  • Conduct basic keyword research to inform social content and web copy needs
  • Support landing page performance monitoring and surface optimization suggestions
  • Assist with scheduling and deploying email campaigns through Mailchimp
  • Maintain and update email lists — segmentation by region, specialty, and engagement status
  • Ensure list hygiene: process unsubscribes, bounces, and re-engagement flags regularly
  • Compile leads from paid and organic channels daily; organize by source, date, and quality
  • Send a structured morning lead report to the U.S. sales team by 9:00 AM EST each business day
  • Flag high-priority leads for immediate follow-up by the sales team
  • Maintain lead attribution tagging for monthly reporting and campaign ROI tracking
  • Maintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvals
  • Update campaign tracking spreadsheets: ad budgets, spend actuals, and performance summaries
  • Maintain shared digital asset folders and campaign documentation for team reference
  • Support platform account management: ad account settings, pixel setup, and audience updates

Requirements

  • 3–5 years of experience in digital marketing, social media, or a related role
  • Proven hands-on experience with Meta Ads Manager — campaign setup, optimization, and reporting
  • Video editing experience with Adobe Premiere Pro, CapCut, or equivalent tools
  • Comfortable writing professional English copy for social media and marketing communications
  • Solid working knowledge of Google Analytics (GA4) and UTM tracking
  • Strong Excel or Google Sheets skills — organized reporting and basic formulas expected
  • Able to work with EST overlap for daily lead reporting and team check-ins
  • Detail-oriented and comfortable managing multiple workstreams independently
  • Nice to Have
  • Experience with Mailchimp or other email marketing platforms
  • Familiarity with social listening tools (Sprout Social, Mention, or similar)
  • Motion graphics or After Effects experience
  • Background in healthcare, dental, or B2B professional audience marketing
Benefits
  • Work from Home 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media managementMeta Ads Managervideo editingGoogle AnalyticsUTM trackingExcelGoogle SheetsA/B testingkeyword research
Soft Skills
detail-orientedorganizational skillscommunication skillsindependent workteam collaborationtime managementproblem-solvingadaptabilitycreativitycustomer service