Trenching and Excavation Safety Taskforce (TEST)

Digital Marketing

• Manage and publish daily content across Facebook, Instagram, and other active platforms
• Develop and maintain a monthly content calendar in coordination with the team lead
• Write captions and short-form copy tailored to a professional dental audience (B2B and B2C)
• Monitor comments, DMs, and community interactions — respond or escalate within 24 hours
• Manage and moderate the company's Study Club Facebook Group, a community for dental professionals to share clinical cases
• Set up, manage, and optimize paid campaigns on Meta Ads Manager: awareness, lead generation, and retargeting
• Build audience segments using custom audiences, lookalikes, and interest-based targeting
• Monitor daily ad spend and performance; make real-time adjustments to stay within budget and hit targets
• Run A/B tests on creative, copy, and audience targeting; document and apply learnings
• Produce monthly performance reports: CPL, CTR, ROAS, reach, and frequency with recommendations
• Coordinate with the designer on ad creative briefs and required asset specs
• Edit testimonial and product videos from raw footage (up to 3 hours of footage per project)
• Add subtitles, lower thirds, motion graphics, and branded end cards per brand guidelines
• Export platform-optimized versions for Facebook, Instagram Reels, and YouTube
• Ensure consistent brand tone and visual style across all video outputs
• Monitor website traffic via Google Analytics (GA4); flag notable changes in traffic sources or behavior
• Track UTM parameters and campaign links to ensure accurate source attribution
• Conduct basic keyword research to inform social content and web copy needs
• Support landing page performance monitoring and surface optimization suggestions
• Assist with scheduling and deploying email campaigns through Mailchimp
• Maintain and update email lists — segmentation by region, specialty, and engagement status
• Ensure list hygiene: process unsubscribes, bounces, and re-engagement flags regularly
• Compile leads from paid and organic channels daily; organize by source, date, and quality
• Send a structured morning lead report to the U.S. sales team by 9:00 AM EST each business day
• Flag high-priority leads for immediate follow-up by the sales team
• Maintain lead attribution tagging for monthly reporting and campaign ROI tracking
• Maintain billing and vendor invoice tracking in Excel or Google Sheets — log payments, due dates, and approvals
• Update campaign tracking spreadsheets: ad budgets, spend actuals, and performance summaries
• Maintain shared digital asset folders and campaign documentation for team reference
• Support platform account management: ad account settings, pixel setup, and audience updates

Digital Marketing, Social Media & Video Specialist

Marketing Operations

• Handle booth registration, payments, and procurement for major trade shows (2x per year)
• Source and coordinate branded materials, giveaways, and printed kits for each event
• Track event-related expenses and submit records for budget reconciliation
• Maintain an event calendar with deadlines, vendor contacts, and logistics checklists
• Coordinate shipping of event materials and confirm on-site delivery timelines
• Manage inventory and fulfillment for ongoing programs: Free Drill kits and New Customer Gift packages
• Track outbound shipments and follow up on delivery issues with carriers
• Maintain accurate inventory logs in Excel or Google Sheets; alert team lead when stock needs replenishment
• Coordinate with the U.S. sales team on regional distribution requests and fulfillment priorities
• Build, segment, and maintain the master email list in Mailchimp by region, specialty, and status
• Execute final newsletter sends following team lead approval and designer asset delivery
• Ensure list hygiene on a regular cadence: process unsubscribes, bounces, and opt-in updates
• Pull post-send reports and share open rate, click rate, and list health summaries with the team
• Research and evaluate gift options for new customer welcome and appreciation programs
• Manage vendor relationships, purchase orders, and delivery timelines for gift procurement
• Coordinate with the U.S. sales team to ensure timely distribution to new accounts
• Track gift inventory and proactively reorder to maintain buffer stock
• Maintain billing and vendor invoice tracking — log payments, due dates, and approval status
• Update and organize procurement records: PO logs, vendor contacts, and order history
• Keep shared folders and documentation structured and accessible for the team
• Support light data entry and reporting tasks as assigned by the team lead

Digital Marketing, Social Media & Video Specialist

Marketing Operations Admin