Sales Vice President, Audience

TransUnion

full-time

Posted on: 8/27/2025

Location: Illinois, New York • 🇺🇸 United States

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💰 $113,000 - $178,000 per year

Lead

About the role

Responsible for driving sales activation for an over $60M audience business
Lead overall sales strategy, execution, and performance for the Audience business within the Media & Entertainment vertical
Work across agencies and platforms to drive activation of audiences and increase hands-on-keyboard usage
Partner with activation teams to ensure audiences are deployed effectively and deliver measurable impact
Cultivate relationships with internal brand and vertical teams to expand audience usage across client portfolios and campaigns
Develop and execute sales strategies, lead weekly sales calls, activity reviews, and pipeline management
Coach teams on Sales KPEs and support opportunity advancement through strategic guidance and executive engagement
Own responsibility for achieving revenue targets, quota setting, distribution, and performance tracking
Serve as a senior point of contact for strategic clients and partners and act as an escalation point
Vet pricing and strategies for Data Marketplace and Ad Advisor solutions and collaborate with finance on forecasting

15+ years of experience working within the media and entertainment space
Experience in sales, sales leadership and/or partner management roles with revenue goals
Proven track record of working cross functionally to solve problems and identify opportunities for growth
Strong knowledge of advanced TV, audio, ad tech, social, retail media network and Martech industries including data usage trends, ad buying behavior and key players in the ecosystem
Proven success negotiating complex partnership across platforms and data providers in the ecosystem directly and thru team
Proven success leading people in the media ecosystem
Have worked in audiences and identity business across Media ecosystem