Transparity

Chief Marketing Officer

• Support the planning, promotion and execution of events, including, workshops, roundtables, seminars, trade shows, and webinars.
• Coordinating SDR outreach and follow up for events to increase conversion rate.
• Assist in the development and execution of integrated marketing campaigns across digital, social, email, and offline channels e.g. face to face events.
• Support content creation for websites, blogs, newsletters, and social media platforms.
• Coordinate with internal teams and external agencies to deliver marketing materials and assets.
• Monitor and report on campaign performance using analytics tools, providing insights and recommendations.
• Conduct market research to identify trends, competitor activity, and customer preferences.
• Help manage the company’s social media presence and engage with the online community.
• Maintain and update marketing databases and CRM systems.
• Create email marketing campaigns designed to solicit the desired response.
• Work with HR, technical, and other teams to keep the company intranet updated with company news and content.

Marketing Executive