Create reporting and analytics for growth and member marketing, including email and mail campaign reporting and product analytics
Deliver actionable insights around growth opportunities, inefficiencies and user pain points, leading to campaign and funnel optimizations
Help design and measure performance of marketing tests to improve our targeting, creative, and calls to action
Design compelling data visualizations in Tableau that empower business leaders to make strategic decisions
Build end-to-end product and funnel analytics within Mixpanel that provide insight into the user journey on our web and app-based products, from activation to utilization of healthcare services
Provide requirements on tracking events needed for KPI measurement and feature readouts, working with product and engineering
Partner with data engineering on marketing database schemas and data quality
Requirements
4+ years of relevant professional experience including 2+ years in marketing or product analytics
Proficiency in SQL (Redshift, MySQL)
Expertise in dashboard development using BI tools such as Tableau
Experience with analytics tools such as Mixpanel, Amplitude, or Google Analytics
Familiarity with Python or R for complex analyses
Bachelor’s degree preferably in a quantitative discipline; advanced degree a plus
Benefits
Competitive medical, dental, and vision coverage
Competitive 401(k) Plan with a generous company match
Flexible Time Off/Paid Time Off, 12 paid holidays
Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
Mental Health and Wellness benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.