Business Analyst

• Analyze data from digital marketing channels including website traffic, email engagement, SMS campaigns, landing page performance, and funnel conversion.
• Build dashboards and recurring reports to track metrics like CTR, open rates, bounce rates, conversion rates, and lead attribution.
• Forecast future performance based on trends in marketing engagement and campaign data.
• Identify anomalies or shifts in data that may signal campaign wins, failures, or opportunities.
• Evaluate the impact of messaging and marketing campaigns on client behavior and business outcomes.
• Collaborate with campaign managers and content teams to translate data into insights and strategic recommendations.
• Ensure data integrity across marketing platforms (e.g., Google Analytics, HubSpot, SMS platforms, email providers).

Business Analyst II

AEM Business Analyst

Business Analyst

Business Process Analyst

Business Analyst

Electronic Health Record Business Analyst