CRM Functional Business Analyst
Arrow Components
ERPOracleSQL
Business Analyst II
Trajector
full-time
Posted on:
Location Type: Office
Location: 🇮🇳 India
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Analyze data from digital marketing channels including website traffic, email engagement, SMS campaigns, landing page performance, and funnel conversion.
- Build dashboards and recurring reports to track metrics like CTR, open rates, bounce rates, conversion rates, and lead attribution.
- Forecast future performance based on trends in marketing engagement and campaign data.
- Identify anomalies or shifts in data that may signal campaign wins, failures, or opportunities.
- Evaluate the impact of messaging and marketing campaigns on client behavior and business outcomes.
- Collaborate with campaign managers and content teams to translate data into insights and strategic recommendations.
- Ensure data integrity across marketing platforms (e.g., Google Analytics, HubSpot, SMS platforms, email providers).
Requirements
- Bachelor's degree in Marketing, Data Analytics, Business, or related discipline
- 3+ years of experience in a marketing analytics or business analyst role
- Strong knowledge of digital marketing metrics: web, email, SMS, landing page, and form tracking
- Proficiency in spreadsheet tools (Excel, Google Sheets) and BI/reporting platforms (e.g., Looker Studio, Tableau, Power BI)
- Familiarity with Google Analytics, HubSpot, and email/SMS campaign platforms (e.g., Klaviyo, Mailchimp, Twilio, etc.)
- Excellent written and verbal English communication skills, including the ability to explain data clearly to non-technical stakeholders
- Detail-oriented with strong critical thinking and data storytelling skills.
Benefits
- Competitive salary
- Opportunities for continuing professional development
- Mentorship
- Career growth
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisdigital marketing metricsdata forecastingdata integritycritical thinkingdata storytelling
Soft skills
communication skillscollaborationdetail-oriented
