Trainline

Head of CRM

Trainline

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £95,000 - £105,000 per year

Job Level

Lead

About the role

  • Own and deliver iMAC, transaction frequency and lifetime value from CRM
  • Lead the CRM team across lifecycle, operations and tech/reporting
  • Define and execute a global lifecycle strategy
  • Build a high-velocity experimentation engine
  • Own and evolve the CRM tech stack

Requirements

  • Experience leading a large CRM team in a tech, digital or e-commerce environment
  • Deep expertise in app-first CRM, experimentation and personalisation
  • A combination of customer and analytical mindset
  • Strong knowledge of Braze and CRM platforms
  • Experience working closely with data teams on segmentation, customer insight and measurement
  • An AI-first mindset
  • A confident people leader with strong communication skills
Benefits
  • Private healthcare & dental insurance
  • Generous work from abroad policy
  • 2-for-1 share purchase plans
  • EV Scheme to reduce carbon emissions
  • Extra festive time off
  • Excellent family-friendly benefits
  • Clear career paths
  • Transparent pay bands
  • Personal learning budgets
  • Regular learning days
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMapp-first CRMexperimentationpersonalisationsegmentationcustomer insightmeasurement
Soft Skills
people leadershipcommunicationanalytical mindsetcustomer mindset