Senior Advertising Operations Manager
Trainline
full-time
Posted on:
Location Type: Hybrid
Location: Paris • France
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Job Level
About the role
- Own end-to-end ad operations across direct and programmatic campaigns, directly and through the team, including setup, trafficking, pacing, optimisation and post-campaign reporting.
- Ensure consistently high-quality ad delivery across formats, placements and platforms, meeting defined operational standards and SLAs.
- Act as the primary operational point of escalation for campaign issues, leading troubleshooting across delivery, tracking and performance.
- Own the day-to-day operation and optimisation of Trainline’s ad tech stack, including Google Ad Manager (GAM), SSPs, consent frameworks and QA processes.
- Set, maintain and evolve operational standards for ad delivery, measurement, quality and reliability across Trainline Advertising.
- Lead integrations with new ad tech partners, formats and demand sources in collaboration with Product and Engineering teams.
- Drive improvements in automation, tooling, documentation and processes to support scale and operational efficiency.
- Lead programmatic yield management, balancing short-term revenue performance with long-term marketplace health and customer experience.
- Monitor performance across demand sources and formats, identifying opportunities to improve fill, CPMs, demand quality and overall yield.
- Evaluate, test and onboard new programmatic partners, technologies and monetisation opportunities.
- Work closely with Client Success to support campaign execution, forecasting, troubleshooting and client delivery.
- Act as the advertising operations subject-matter expert and functional lead, influencing product and engineering roadmaps to ensure scalable, high-quality monetisation is embedded early.
- Collaborate with Data and Strategy teams to improve reporting, measurement frameworks and actionable insight.
- Line-manage and develop an Ad Operations Manager, providing clear direction, coaching and performance feedback.
- Set operational priorities, ways of working and quality standards across the ad operations function.
- Build resilience and scalability by reducing single points of failure and improving documentation and process maturity.
Requirements
- 6+ years’ experience in ad operations, programmatic advertising or ad tech roles.
- Deep hands-on experience with Google Ad Manager, SSPs, DSPs and programmatic delivery models.
- Strong understanding of consent management frameworks (e.g. GDPR, TCF v2.0) and privacy-first advertising.
- Proven ability to manage complex ad operations with a high bar for quality and reliability.
- Strong analytical and troubleshooting skills, with comfort working across data, technology and commercial teams.
- Excellent stakeholder management skills, able to translate between technical and commercial audiences.
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme to further reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
- Career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ad operationsprogrammatic advertisingcampaign managementtroubleshootingautomationyield managementdata analysisperformance monitoringquality assurancedocumentation
Soft Skills
stakeholder managementcoachingperformance feedbackcollaborationanalytical skillsproblem-solvingcommunicationleadershipdirection settingprocess improvement