Trafilea Tech E-commerce Group

Senior Retention Manager – Apparel

Trafilea Tech E-commerce Group

full-time

Posted on:

Location Type: Remote

Location: Uruguay

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Job Level

Senior

Tech Stack

SQL

About the role

  • Design and lead a high-impact, end-to-end customer retention strategy
  • Responsible for shaping and optimizing the returning customer journey
  • Identify key moments to drive engagement
  • Unlock growth opportunities across all retention touchpoints
  • Establish quarterly channel roadmaps
  • Innovate lifecycle journeys and optimize performance
  • Monitor and report critical KPIs such as repurchase rates, channel conversion, and LTV/CAC
  • Collaborate closely with the Data Science, Creative, IT and Growth teams
  • Deliver and prioritize tests, campaigns, and automated flows aimed at achieving objectives

Requirements

  • Proven experience (7+ years) in developing and executing high-impact retention marketing strategies, ideally in dynamic, digital-first environments
  • Apparel Ecommerce brands and Digital Retail business experience is a plus
  • A natural leader with experience managing cross-functional teams (5+ years in leadership roles) — including creatives, engineers, marketers, and analysts
  • Bachelor’s Degree in Relevant Field: Business, Engineering, Marketing, Analytics, or related studies
  • Exceptional communication and collaboration skills
  • Strong analytical mindset, with extensive experience interpreting customer data
  • Solid understanding of online engagement platforms, CRM, and customer lifecycle strategies
  • Excellent organizational and project management skills
  • High attention to detail and the ability to grasp complex technical and business challenges
  • A dynamic, ambitious, and curious mindset
  • A proven track record of people management, with the ability to coach, empower, and challenge other leaders
  • Advanced English proficiency (oral and written) is mandatory; Spanish and knowledge of Data Science, SQL, or analytics tools are a strong plus
  • Nice to have: Basic knowledge of front-end tools, technical tracking, or experience working alongside engineering teams
Benefits
  • Remote work
  • 15 working days of paid holidays
  • Learning subsidy
  • Opportunity to grow and develop both professionally and personally
  • Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
retention marketing strategiescustomer data interpretationcustomer lifecycle strategiesSQLanalytics toolsproject managementKPI monitoringchannel conversion optimizationrepurchase rate analysisLTV/CAC analysis
Soft Skills
leadershipcommunicationcollaborationanalytical mindsetorganizational skillsattention to detailcoachingempowering otherscuriositydynamic mindset