Traffic Label Limited

Sales

• Build, recruit and lead a high-performing outbound sales team.
• Develop and execute outbound sales strategies that drive customer acquisition and revenue growth.
• Create scalable sales processes, call methodologies and performance standards.
• Design and continuously optimise sales scripts and customer engagement strategies.
• Personally conduct outbound sales calls while leading the team by example.
• Convert registered users into active depositing customers.
• Re-engage inactive customers through targeted outbound campaigns.
• Generate new business by contacting qualified sales leads.
• Monitor, analyse and improve team performance through data-driven decision making.
• Track and optimise KPIs including: First Time Deposit (FTD) Conversion, Deposit Conversion Rate, Contact Rate, Revenue Generated, Reactivation Rate, Customer Satisfaction.
• Deliver regular coaching sessions and performance reviews.
• Work closely with CRM, Marketing, VIP and Operations teams to maximise campaign effectiveness.
• Prepare regular commercial reports and strategic recommendations for senior leadership.
• Ensure all customer interactions comply with company policies and applicable regulatory requirements.
• Create a high-performance sales culture built on accountability, collaboration and continuous improvement.

Head of Outbound Sales

Manager

• Own and manage the end-to-end sportsbook operation, ensuring a competitive, engaging, and responsible betting experience.
• Define and execute sportsbook strategy across pricing, offers, and product positioning to maximise turnover and margin.
• Monitor and optimise sportsbook performance across key KPIs including turnover, margin, player retention, and lifetime value.
• Analyse player behaviour, betting trends, and market performance to inform product and trading decisions.
• Work closely with trading, product, and CRM teams to enhance the sportsbook offering and customer journey and help define and deliver CRM strategy.
• Collaborate with affiliate, SEO, and paid media teams to ensure sportsbook promotions and campaigns are aligned with acquisition strategies.
• Manage relationships with platform providers, odds suppliers, and external partners.
• Ensure full compliance with regulatory requirements and responsible gambling standards across all markets.

Sportsbook Manager

Product Designer

• Design modern web and mobile interfaces in Figma
• Create complete UI/UX flows and user journeys
• Design casino products and slot game interfaces (HUD, bonus screens, menus)
• Create responsive layouts
• Build, maintain and evolve scalable Design Systems
• Create reusable UI components
• Prepare developer-ready designs and documentation
• Build interactive prototypes
• Improve existing products based on analytics and user feedback
• Participate in product discovery and brainstorming sessions
• Collaborate daily with Frontend Developers, Backend Developers and Product Managers
• Review implementations after development and ensure pixel-perfect execution

Senior Product Designer – UI/UX, iGaming, Crypto, Sports

Customer Success Manager

• Develop and implement retention strategies to maximize customer retention, engagement, and customer lifetime value.
• Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps.
• Set up, execute, and report on A/B tests across CRM channels to continuously optimize campaign performance.
• Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile.
• Execute promotional campaigns and bonus payouts through our iGaming platform.
• Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives.
• Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations.
• Stay up to date with industry trends and identify opportunities to improve the customer experience.
• Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications.
• Proofread CRM content to ensure accuracy, consistency, and quality.
• Conduct research to ensure content remains relevant, engaging, and aligned with market trends.
• Manage CRM calendars and support the planning of future CRM strategies.
• Ensure timely delivery and flawless execution of all CRM initiatives.
• Prepare regular performance reports and present key insights to senior management.
• Support additional CRM and retention-related projects as required.

CRM Manager

DevOps Engineer

• Design, implement, and maintain scalable Kubernetes infrastructure on GKE/EKS
• Develop and manage Infrastructure as Code using Terraform, Helm, and Ansible
• Build and improve CI/CD pipelines for fast and reliable deployments
• Implement and maintain monitoring, logging, and alerting solutions
• Support PostgreSQL and Kafka environments
• Automate operational tasks using Python and Bash scripting
• Troubleshoot production issues across cloud and Kubernetes environments
• Collaborate with developers to improve deployment and operational processes
• Participate in on-call rotation and production support

Data Engineer

• Build and maintain ingestion pipelines (REST APIs, SFTP, database replication) into Snowflake
• Write dbt models across bronze/silver/gold layers following established conventions
• Integrate with third-party ESPs (DotDigital, Adestra, FastTrack): push segments, pull back campaign events (opens, clicks, bounces, conversions)
• Develop and maintain AWS Lambda functions for data extraction and reverse ETL
• Build data models for identity resolution, segmentation, and attribution
• Configure and manage Airflow DAGs for orchestration
• Implement data quality checks, monitoring, and alerting
• Manage Snowflake and AWS infrastructure via Terraform
• Investigate and resolve data incidents (pipeline failures, data quality issues, PII exposure)