Trade Nation

Marketing Data Engineer

Trade Nation

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

Amazon RedshiftJavaScriptSQLTableau

About the role

  • Own end-to-end tracking for the funnel: application (where applicable), KYC started/submitted/approved, first deposit (FTD), first trade (FTT).
  • Define and maintain a consistent event and parameter schema across markets including but not limited to UK, EEA, South Africa, Australia.
  • Work with engineering to implement and maintain the website/app data layer and backend outcome events.
  • Map CRM lifecycle states and backend outcomes to a measurable schema that is consistent and auditable.
  • Build and maintain offline conversion pipelines from CRM and backend systems into paid platforms, including but not limited to: Google Ads offline conversion imports and Enhanced Conversions where relevant; paid social platforms (e.g., Meta, TikTok, X, Reddit), including server-side events APIs and any supported offline conversion imports; programmatic platforms (e.g., DV360), including floodlight/conversion setup and any supported offline conversion imports.
  • Ensure conversion parity and stability across GA4, CRM, backend outcomes, and ad platforms.
  • Implement, validate, and maintain; GA4 and GTM (client-side and server-side where applicable); Google Ads conversion setup, imports, and validation; Meta Pixel + Conversions API and validation; Other platforms as needed (TikTok, DV360, etc.); monitoring, QA, and troubleshooting.
  • Set up ongoing health checks and alerting for critical events and pipelines (drops, delays, duplicates, mismatches).
  • Investigate issues where GA4, CRM, backend systems, and platforms disagree, and fix or drive fixes to completion.
  • Maintain clear incident notes and root-cause summaries so the same issue does not repeat.
  • Own an event dictionary (names, definitions, parameters, owners) and a conversion map.
  • Own UTM and tagging standards, and enforce them through templates and checks.
  • Maintain change control for tracking and measurement changes: release checklist, QA steps, access control, and logging.
  • Ensure measurement works correctly under consent requirements and agreed tracking rules.
  • Work with the consent/CMP setup and keep documentation suitable for review.
  • Support Data/BI by providing validation views and simple reconciliation checks between platform-reported conversions, site/app events, and CRM/backend outcomes.
  • Where needed, ingest key platform data for QA and troubleshooting (spend/clicks/conversions), without turning the role into a pure BI function.
  • Partner with Data on Amplitude rollout and instrumentation needs.
  • Ensure event coverage supports analysis and testing, including experiment exposure and outcome events where required.
  • Keep GA4 and Amplitude aligned where it matters.
  • Work with Marketing to implement clean, auditable source logic and support fixes to known distortions (including partner/affiliate override behaviours where relevant).

Requirements

  • Strong hands-on experience implementing and debugging GA4 + GTM.
  • Proven experience with CRM lifecycle mapping and turning CRM/backend outcomes into measurable events.
  • Proven experience building and maintaining offline conversion pipelines into Google Ads (offline imports, Enhanced Conversions where relevant).
  • Proven experience implementing and maintaining Meta Pixel + Conversions API, including match keys and deduplication.
  • Comfortable working with data layers and basic JavaScript, and partnering with engineers on backend events.
  • Able to validate and reconcile data using SQL and warehouse tools (Redshift helpful).
  • Exposure to Amplitude instrumentation and event taxonomy, and ability to align Amplitude events with marketing measurement and conversion mapping.
  • Strong troubleshooting skills: can isolate issues fast and explain root cause clearly to technical and non-technical stakeholders.
  • Preferred requirements
  • Server-side tagging experience (or equivalent server-side event architecture).
  • Familiarity with HubSpot at an admin/ops level.
  • Experience instrumenting Amplitude or similar product analytics tools.
  • Experience in regulated industries (financial services, gambling, etc.).
  • Experience implementing data visualisation dashboards with a BI Tool, Metabase is what we use. (Tableau, PowerBI etc.)
Benefits
  • Competitive salary, and discretionary annual bonus.
  • Private healthcare.
  • Life Insurance, Critical Illness & Income Protection cover.
  • Active Lifestyle allowance.
  • Annual leave above minimum entitlement.
  • Up to 3 weeks allowance to work in any location.
  • Fresh fruit weekly
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GA4GTMCRM lifecycle mappingoffline conversion pipelinesMeta PixelConversions APIJavaScriptSQLAmplitudedata visualization
Soft Skills
troubleshootingcommunicationcollaborationproblem-solvingattention to detail