Trade Nation

Performance Marketing

• Defining the near- and long-term paid media strategy to deliver against subscriber/account acquisition and FTT goals.
• Planning and executing the global strategy across paid media and performance partner channels (affiliates/referrals where applicable), with continual improvement based on results.
• Building a clear channel roadmap: PPC and paid social first; then expanding into programmatic/CTV/mobile-only when incrementality and measurement standards are met.
• Owning Google Ads account standards: structure, naming, query quality, negatives hygiene, ads, assets, and extensions.
• Leading the account rebuild and stabilisation, including agency management and knowledge transfer.
• Maintaining change control, experimenting discipline, and posting-change evaluation.
• Launching paid social in a controlled way: clear test plans, creative angles, audiences, measurement ladder, and stop rules.
• Partnering with Studio and Brand to build a repeatable creative system: concepts, variants, refresh cadence, and documentation.
• Setting rules around frequency, exclusions, and audience overlap to protect efficiency and user experience.
• Identifying, testing, and scaling new channels that can contribute to growth, such as programmatic display/video, CTV/addressable TV, and mobile campaigns.
• Defining clear entry criteria per channel: measurement readiness, minimum data requirements, test design, and kill criteria.
• Running incrementality testing where feasible (holdouts, geo tests, lift studies), with Data support.
• Delivering investment, acquisition, and CAC forecasts, with ongoing re-planning based on actual results.
• Delivering overall and channel-level performance analysis and reporting, including campaign measurement and evaluation.
• Keeping a clean weekly performance narrative that ties spend to funnel movement and early payback signals.
• Partnering with the data analytics team and external partners to improve attribution, forecasting, and measurement capability.
• Partnering with the data analytics team to improve the quality, accuracy, and automation of reporting.
• Ensuring platform conversions map to the agreed event ladder (apply, approved, funded, first trade).
• Partnering with the integrated marketing team and the Creative Studio on all paid campaigns to ensure messaging, creative, and landing pages are aligned.
• Ensuring paid media briefs are clear, testable, and compliance-ready (claims references, risk lines, version control).
• Working closely with Organic Growth and Lifecycle on message match and on-site conversion priorities.
• Leading and develop a high-performing team of growth marketers, with clear goals and coaching.
• Hiring and managing manager-level support as volume grows (PPC Manager, Paid Social Manager).
• Managing agencies and contractors with clear scope, deliverables, and handover expectations.

Head of Paid Media

Creative Strategist

• As Head of Creative, Design and Experience you will lead the in-house studio that serves both Marketing and Product and raises the company’s design maturity, velocity, and commercial impact.
• This role operates as the senior design leader for the business and a strategic partner to both the CMO and CPO.
• As the most senior design and creative leader in the organisation you will set the creative direction, raise the quality bar, and make delivery predictable across all touchpoints: paid media, social media content, landing pages, CRM templates, website content, product UX/UI, in-product comms, partnerships, OOH, print, events, and video.
• This is a hands-on leadership role. You will manage a mixed team (designers, motion designers, copywriter, product designers), most of whom are offshore.
• You will build, run and continuously evolve a high-performing, in-house design studio suitable for a regulated fintech environment: intake, briefs, prioritisation, SLAs, QA, version control, and delivery cadence across time zones.
• While the role sits in the Marketing team, it has a strong dotted line to the CPO, reflecting the studio’s shared responsibility for both marketing outcomes and product experience.

Head of Creative, Design and Experience

Full-stack Engineer

• The Full Stack Software Engineer is responsible for designing, developing, testing, and maintaining high-quality software applications across both frontend and backend systems.
• This role requires strong technical skills, a problem-solving mindset, and the ability to collaborate effectively with cross-functional teams to deliver scalable, reliable, and user-friendly solutions.

Software Engineer

Data Engineer

• Own end-to-end tracking for the funnel: application (where applicable), KYC started/submitted/approved, first deposit (FTD), first trade (FTT).
• Define and maintain a consistent event and parameter schema across markets including but not limited to UK, EEA, South Africa, Australia.
• Work with engineering to implement and maintain the website/app data layer and backend outcome events.
• Map CRM lifecycle states and backend outcomes to a measurable schema that is consistent and auditable.
• Build and maintain offline conversion pipelines from CRM and backend systems into paid platforms, including but not limited to: Google Ads offline conversion imports and Enhanced Conversions where relevant; paid social platforms (e.g., Meta, TikTok, X, Reddit), including server-side events APIs and any supported offline conversion imports; programmatic platforms (e.g., DV360), including floodlight/conversion setup and any supported offline conversion imports.
• Ensure conversion parity and stability across GA4, CRM, backend outcomes, and ad platforms.
• Implement, validate, and maintain; GA4 and GTM (client-side and server-side where applicable); Google Ads conversion setup, imports, and validation; Meta Pixel + Conversions API and validation; Other platforms as needed (TikTok, DV360, etc.); monitoring, QA, and troubleshooting.
• Set up ongoing health checks and alerting for critical events and pipelines (drops, delays, duplicates, mismatches).
• Investigate issues where GA4, CRM, backend systems, and platforms disagree, and fix or drive fixes to completion.
• Maintain clear incident notes and root-cause summaries so the same issue does not repeat.
• Own an event dictionary (names, definitions, parameters, owners) and a conversion map.
• Own UTM and tagging standards, and enforce them through templates and checks.
• Maintain change control for tracking and measurement changes: release checklist, QA steps, access control, and logging.
• Ensure measurement works correctly under consent requirements and agreed tracking rules.
• Work with the consent/CMP setup and keep documentation suitable for review.
• Support Data/BI by providing validation views and simple reconciliation checks between platform-reported conversions, site/app events, and CRM/backend outcomes.
• Where needed, ingest key platform data for QA and troubleshooting (spend/clicks/conversions), without turning the role into a pure BI function.
• Partner with Data on Amplitude rollout and instrumentation needs.
• Ensure event coverage supports analysis and testing, including experiment exposure and outcome events where required.
• Keep GA4 and Amplitude aligned where it matters.
• Work with Marketing to implement clean, auditable source logic and support fixes to known distortions (including partner/affiliate override behaviours where relevant).

Head of Paid Media

Head of Creative, Design and Experience

Software Engineer

Marketing Data Engineer