Director of Marketing
Tracker Products
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Job Level
About the role
- Define and own a company-wide marketing strategy aligned with business goals (ARR growth, pipeline generation, brand awareness).
- Personally execute core marketing activities, including: Campaign creation and management, Content development and editing, Email, social, and LinkedIn marketing, Website and landing page updates (with external support as needed).
- Build and execute multi-channel demand generation campaigns (email, LinkedIn, webinars, events).
- Own and evolve the company’s brand identity, voice, and messaging across all channels.
- Track and report on marketing performance using tools such as Google Analytics, CRM, and campaign dashboards.
- Plan and coordinate participation in key industry conferences, webinars, and company-hosted events.
Requirements
- 5+ years of experience in B2B marketing, ideally in SaaS, GovTech, or regulated industries.
- Demonstrated ability to both define strategy and execute independently.
- Strong leadership presence with the ability to influence without direct reports.
- Excellent writing, messaging, and storytelling skills.
- Hands-on experience with demand generation, campaigns, and content marketing.
- Familiarity with CRM and marketing automation tools (e.g., Zoho, HubSpot).
- Comfortable working in ambiguity and building structure from scratch.
- Examples of previous work and/or portfolio will be required.
Benefits
- Competitive salary and performance-based incentives
- Opportunities for career advancement and professional growth
- A collaborative and supportive team culture
- Access to ongoing training and development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationcampaign managementcontent marketingemail marketingsocial media marketingLinkedIn marketingwebsite updatesperformance trackingstrategy execution
Soft skills
leadershipinfluencewritingmessagingstorytellingindependenceadaptabilitycommunicationcreativityorganization