Trü Frü

Manager

• Manage and grow relationships with key distributors including UNFI, KEHE, and C&S, as well as select grocery retailers such as Harris Teeter, Big Y, Giant Eagle, Price Chopper, Weis Markets, and Alliance Retail Group.
• Develop and implement consistent distributor strategies and processes that align with trü frü’s overall business objectives.
• Partner closely with the broker team to maximize sales effectiveness, creating clear and actionable customer plans that can be executed consistently across accounts.
• Drive flawless execution of sales strategies including demand forecasting, trade expenditure management, and new item launches.
• Build and communicate compelling, customizable sales stories that equip the broker team to win at the customer level.
• Collaborate cross-functionally with Marketing, Finance, and Supply Chain to ensure sales plans are financially viable and operationally sound.
• Regularly assess performance against KPIs, keeping brokers and team members motivated and focused on delivering results.
• Drive digital commerce fundamentals, ensuring trü frü’s products have accurate images, pricing, and descriptions across all relevant platforms.
• Leverage strong negotiation skills to achieve mutually beneficial outcomes with distributors, retailers, and broker partners.
• Travel frequently to trade shows and customer meetings to nurture and grow the business.

Customer Manager – Distributors, Grocery