Customer Manager – Distributors, Grocery

Trü Frü

Customer Manager for Distributors & Grocery at trü frü, driving growth and customer partnerships with key distributors in the Northeastern United States.

Posted 7/17/2026full-timeRemote • Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen with a focus on relationship management, strategic planning, and execution within the CPG industry. Proficient in leveraging analytical skills and financial acumen to drive revenue growth and optimize customer performance.

Highest-signal resume keywords

Sales Strategy DevelopmentNegotiation SkillsFinancial AcumenCategory ManagementCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Function ExperienceDemand ForecastingTrade Expenditure ManagementP&L ManagementCategory AcumenShopper Acumen

Soft Skills

Strong Communication SkillsAnalytical SkillsInfluencing Skills

Tools & Technologies

Microsoft SuiteNielsenIRI

Industry Keywords

CPG IndustryDistributor RelationshipsRetail PartnershipsDigital CommerceKPI Assessment

About the role

Key responsibilities & impact

Manage and grow relationships with key distributors including UNFI, KEHE, and C&S, as well as select grocery retailers such as Harris Teeter, Big Y, Giant Eagle, Price Chopper, Weis Markets, and Alliance Retail Group.
Develop and implement consistent distributor strategies and processes that align with trü frü’s overall business objectives.
Partner closely with the broker team to maximize sales effectiveness, creating clear and actionable customer plans that can be executed consistently across accounts.
Drive flawless execution of sales strategies including demand forecasting, trade expenditure management, and new item launches.
Build and communicate compelling, customizable sales stories that equip the broker team to win at the customer level.
Collaborate cross-functionally with Marketing, Finance, and Supply Chain to ensure sales plans are financially viable and operationally sound.
Regularly assess performance against KPIs, keeping brokers and team members motivated and focused on delivering results.
Drive digital commerce fundamentals, ensuring trü frü’s products have accurate images, pricing, and descriptions across all relevant platforms.
Leverage strong negotiation skills to achieve mutually beneficial outcomes with distributors, retailers, and broker partners.
Travel frequently to trade shows and customer meetings to nurture and grow the business.

Requirements

What you’ll need

Bachelor’s degree in Business Administration or a related field.
2–3 years of experience in a sales function, preferably within the CPG industry.
Strong communication, negotiation, analytical, and influencing skills.
Proficiency in Microsoft Suite and experience with Nielsen/IRI.
Knowledge of MAPS strategy and demonstrated category and shopper acumen.
Financial acumen and experience managing a customer P&L.
Proven ability to drive revenue growth and expand market share.
Willingness to travel frequently within the designated territory.

Benefits

Comp & perks

Competitive salary, including a target bonus and an impressive benefits package!
Flexible Paid Time Off
Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
Long-term disability and short-term disability insurance
Employee Assistance Program (EAP)
401K retirement saving opportunity.
Casual office dress code
A dynamic, ambitious, indulgently fun work environment!