TQG

Go-to-Market Commercial Manager – Strategy & Projects

TQG

full-time

Posted on:

Location Type: Hybrid

Location: Hamburg • Germany

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Job Level

SeniorLead

About the role

  • You take global ownership of B2B playbooks, toolboxes, CAMP and sales fundamentals
  • You develop scalable B2B sales frameworks that are consistent across brands and channels
  • You ensure governance, quality and timely delivery of all tools to the markets
  • You use market feedback and performance KPIs to continuously evolve SGM and GTM excellence
  • You drive sales fundamentals excellence across assortment, pricing, promotion and merchandising
  • You synchronize D2C and B2B activities with the aim of a holistic omnichannel strategy
  • You strengthen capabilities, collaboration and a one-team mindset within the B2B sales organizations
  • You manage cross-functional SGM and GTM initiatives and translate strategy into market-ready execution
  • You identify best practices, foster creativity and elevate storytelling and executional excellence to a new level
  • You support the GTM Director with clear insights, recommendations and decision support

Requirements

  • You bring 7–10 years of relevant professional experience in FMCG (food) or lifestyle brands
  • You have a strong track record in various marketing and sales roles
  • You combine a generalist profile with a pronounced commercial mindset
  • You have experience in international markets such as AT (Austria), CH (Switzerland), Benelux, Italy or the UK
  • You demonstrate very strong communication and stakeholder-management skills
  • You take ownership and drive topics through to implementation
  • You work in a structured, analytical and hands-on manner
  • You are comfortable in a dynamic, growth-oriented environment
  • You are willing to travel extensively — approximately 60% — to HH/HQ and international markets
  • You are business-fluent in German and English
Benefits
  • Attractive employee discounts on products from ESN & more
  • Flexible working hours & home office options
  • Subsidies for mobility and fitness (e.g., Wellpass, Deutschlandticket)
  • Company pension scheme
  • Workation options and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B sales frameworkssales fundamentalsmarket feedback analysisperformance KPIsomnichannel strategycross-functional initiativesstorytellingexecutional excellencestructured analytical skillscommercial mindset
Soft Skills
communication skillsstakeholder managementownershipcollaborationcreativitydecision supportadaptabilityteam mindsetdynamic work stylehands-on approach