Toyota (GB) plc

Brand Manager

Toyota (GB) plc

full-time

Posted on:

Location Type: Hybrid

Location: Epsom • United Kingdom

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Tech Stack

TFS

About the role

  • Developing customer-focused financial marketing programmes that bring the Mazda Financial Services brand to life across new and used vehicles.
  • Take the lead working with all stakeholders to produce quarterly joint tactical marketing programmes for new and used Mazda vehicles across all sales channels.
  • Manage end to end development including production of subsidy sign off, product sheet set up, finance examples for advertising, proofing finance led marketing adverts and communications.
  • Monitor industry performance and trends, making recommendations for product/programme developments and enhancements.
  • Work closely with the Mazda Financial Services Field Team to ensure their understanding of the programmes and gain feedback on programme effectiveness.
  • Provide regular reporting of campaign effectiveness during and post campaign.
  • Prepare detailed and accurate sign off documents for commitments of TFS tactical funds.
  • Oversee all campaign related marketing material production, ensuring brand and regulatory compliance.
  • Review and sign off on all communications relating to new or used car campaigns.
  • Negotiate with Mazda UK loyalty targeted loyalty campaign marketing communications content.
  • Own the finance loyalty campaign planning and development, including monitoring of in-campaign performance.
  • Evaluate campaign efficiency and effectiveness making recommendations for improvements.
  • Support the Field based Sales Team as required with loyalty campaign briefings and performance updates.
  • Act as Business Specialist in specific projects.
  • Suggest improvements to the department’s processes and procedures (where appropriate), encouraging a work culture of continuous improvement.
  • Successful leadership of key projects.
  • Development of innovative marketing and loyalty programmes.
  • Deputise for the Senior Manager Operations.
  • Support the development of new digital sales channels.

Requirements

  • Previous experience of consumer credit
  • Good level of numeracy
  • Understanding of consumer credit and GDPR regulations
  • SAF expert
  • Proficiencies in using Microsoft Office software, including Excel at intermediate level or above.
  • Experience of digital omni channel retailing would be desirable.
  • Good time management and organisational skills.
  • Strong written and verbal communication, including confidence in presenting.
  • Self-motivated and proactive worker.
  • Keen attention to detail.
  • Able to work effectively with all levels of staff and external partners.
  • Strong analytical skills.
  • Be willing to travel to the Mazda UK offices in Dartford as needed along with occasional UK travel for meetings and conferences as required
Benefits
  • Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
  • Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
  • Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
  • Generous annual leave of 25 days which increases with service and holiday purchase option
  • Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
  • Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
  • Employee Assistance Program
  • Eye tests
  • Onsite gym, Sports and Social Club, & flu jabs to keep you healthy
  • Wellbeing hour each month and many more initiatives throughout the year to encourage a healthy mind and body, and to raise awareness and celebrate diversity, equity and inclusion.
  • Dress for your day policy to make you feel comfortable at work
  • Eco HQ, free parking & restaurant
  • Two volunteering days per year
  • Reward gateway voucher discounts
  • Flexible working scheme and we welcome flexible working conversations at interview
  • Regular 121s with your manager, a personal development review (PReview) each quarter
  • A wide range of learning & development opportunities including Linked In Learning courses
  • £250 contribution towards you learning something new outside of work
  • Annual events (e.g., summer party, BBQ & Xmas party) including Countdown to Christmas events every December - it is so much fun!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
consumer creditGDPR regulationsSAF expertMicrosoft OfficeExceldigital omni channel retailingcampaign effectiveness evaluationmarketing programme developmentfinancial marketingbrand compliance
Soft Skills
time managementorganizational skillswritten communicationverbal communicationpresentation skillsself-motivatedproactiveattention to detailanalytical skillsleadership