Town Web

Public Relations

• Maximize earned media coverage and free trial signups culminating in a high-impact, single-day PR push campaign in early May.
• Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
• Writing and sending pitches to journalists, reporters, editors, and influencers.
• Managing follow-ups and ongoing relationship management throughout the campaign
• Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
• Tracking outreach activity and coverage results in a shared system
• Coordinating logistics with media and influencers leading up to and on the PR day itself

Media Relations Contractor