Tovala

Growth Marketing Manager, Paid Social

Tovala

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • Utah • United States

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Salary

💰 $105,000 - $135,000 per year

About the role

  • Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation
  • Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance
  • Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically
  • Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets
  • Working within our internal attribution system to understand true channel performance beyond platform-reported metrics
  • Identifying opportunities to improve conversion rates across the customer acquisition funnel
  • Communicating performance results and strategic recommendations to your manager and key stakeholders
  • Staying current on Meta platform changes, algorithm updates, and emerging best practices
  • Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves

Requirements

  • 3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels
  • Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks
  • Experience understanding and pivoting strategy as needed with algorithm changes (i.e. Andromeda update)
  • Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team
  • Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics
  • A bias toward action and ownership. You don't wait to be told what to test or where to optimize
  • Strong analytical skills with the ability to turn data into clear recommendations
  • Experience in DTC or subscription is a major plus
  • Agency or in-house background both welcome
Benefits
  • Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
  • Comprehensive healthcare coverage we really invest in
  • 401k with match
  • Free Tovala Smart Oven and discounted Tovala meals
  • Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
  • Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta Adscampaign structureaudience buildingbidding strategiescreative testing frameworksmarketing analyticsattribution modelsdata analysisconversion rate optimizationbudget allocation
Soft Skills
analytical skillscommunicationownershipstrategic thinkingcollaboration