Tourisme Montréal

Events

• Reporting to the Team Lead – Business Events, you will be responsible for developing and orchestrating event initiatives aligned with the specific objectives of the business sales market
• You will work closely with the sales team and the Membership team to ensure the success of projects
• Propose an annual plan for the development and execution of event initiatives related to the mandates of the Business Sales Directorate
• Select venues for these events
• Coordinate and follow up with vendors
• Ensure smooth operations, clear communication and proper execution of initiatives with vendors and partners
• Supervise the design and production of related materials while respecting the budget allocated to these initiatives
• Contribute to the analysis of sales results and identify the strategies required to meet objectives
• Prepare and present strategic campaign briefings in collaboration with the Manager, Marketing Liaison and Partnerships, and ensure follow-ups
• Evaluate the outcomes of activities to improve the Business Campaign
• Plan and implement sales activities during events related to the Business Campaign, including Signature events, familiarization tours, sales booths and other corporate events
• Maintain excellent business relationships with all departments of Tourisme Montréal and with partners
• Control budgets and allocate expenses assigned to each activity
• Participate in monthly budget follow-up meetings
• Stay alert to opportunities, trends, research, etc.

Business Events Manager

Marketing

• Write briefs for the internal production team or external partners
• Manage the production of advertising tactics under your responsibility from planning to delivery (digital media, content partnerships, influencer content, etc.) in collaboration with the Marketing Manager, the creative agency and the media agency
• Ensure timelines, budget and brand image are respected across all communication materials to be produced
• Perform certain media follow-ups in collaboration with the Marketing Manager and the media agency
• Coordinate with internal teams (digital platforms, content, media relations) to optimize the relevance and consistency of messages across different touchpoints
• Develop and keep various presentations up to date, including campaign presentation documents and partner visibility reports
• Process quotes and follow up on invoicing in accordance with established procedures
• Provide logistical and administrative support for tracking ongoing projects for the team.

Business Events Manager

Coordinator – Marketing, Advertising Campaigns