Tototheo Global

Head of Marketing

Tototheo Global

full-time

Posted on:

Location Type: Hybrid

Location: Limassol • Cyprus

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Job Level

Lead

About the role

  • Develop and execute the company’s marketing strategy across maritime and enterprise markets
  • Define target customer segments, buyer personas, and value propositions for each market
  • Position the company’s technology solutions clearly and competitively within the maritime and enterprise ecosystems
  • Contribute to the company’s commercial planning and growth initiatives
  • Plan and oversee marketing campaigns designed to generate qualified leads and support revenue growth
  • Develop targeted campaigns for maritime and enterprise audiences, including digital and account-based marketing initiatives
  • Monitor marketing performance and optimize campaigns based on data and commercial impact
  • Ensure strong alignment between marketing activities and the sales pipeline
  • Translate complex technical solutions into clear and compelling value propositions
  • Support product launches and solution updates with appropriate messaging and marketing materials
  • Develop sales enablement content such as case studies, presentations, and industry insights
  • Work closely with commercial and technical teams to communicate product benefits effectively
  • Own and optimize the use of HubSpot CRM as the central marketing and lead management platform
  • Implement lead generation, segmentation, and marketing automation processes
  • Track marketing contribution to pipeline and report on campaign performance and ROI
  • Ensure alignment between marketing and sales processes within the CRM
  • Maintain a consistent and professional brand presence across all marketing channels and markets
  • Oversee the development of marketing content including website materials, digital campaigns, presentations, and industry publications
  • Strengthen the company’s visibility through thought leadership, digital marketing, and participation in relevant industry initiatives
  • Plan and oversee the company’s participation in key maritime exhibitions, conferences, and industry events
  • Support enterprise-focused events, webinars, and digital forums
  • Evaluate event effectiveness and ensure follow-up actions support lead generation and customer engagement
  • Lead and develop the marketing team, providing clear direction and support
  • Coordinate the work of the Digital Marketing Officer, Marketing and Creative Officer and Multimedia Designer to ensure effective campaign execution and high-quality creative output
  • Manage relationships with external marketing agencies and partners where required
  • Foster a collaborative, results-oriented marketing culture

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or a related field
  • 5–7 years of experience in B2B marketing, preferably within technology-driven environments
  • Experience working with maritime/shipping or enterprise technology markets is highly desirable
  • Proven experience in digital marketing, demand generation, and marketing campaign management
  • Hands-on experience with HubSpot CRM or similar marketing automation platforms
  • Experience supporting complex B2B sales cycles and multi-stakeholder buying processes
  • Strong written and verbal communication skills in English.
Benefits
  • Work in an international, dynamic, and fun environment, at a growing company
  • Attractive remuneration package
  • Private Medical Health Insurance
  • Continuing education and training
  • Flexible hybrid work mode
  • Half day leave on your birthday
  • Wellness Support – Unlimited access to our dedicated wellness platform for mental health resources, coaching and self-care tools
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingdigital marketingdemand generationmarketing campaign managementlead generationsegmentationmarketing automationsales enablement contentdata analysisROI tracking
Soft Skills
communication skillscollaborationleadershipresults-orienteddirection providingrelationship managementstrategic planningcreativityproblem-solvingteam development
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications