Crypto Copywriter, Digital, PR & Content
Tothemoon
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
WordPress
About the role
- Produce a range of copy for marketing campaigns including but not limited to blogs, landing pages, and long form articles, social media posts, email newsletters, paid media ads, press releases, onsite copy and in-app copy.
- Write news articles, guides, and educational content for the website to explain products, features, and crypto topics to users.
- Produce short- and long-form video scripts for YouTube, Instagram, TikTok, and the website to support product launches, campaigns, and PR initiatives.
- Develop and evolve Tothemoon’s brand voice across paid, organic, and owned platforms, leveraging your deep knowledge of the crypto space and tone.
- Support in the delivery of a detailed plan and roadmap for producing engaging, motivational and effective crypto content that resonates with target audiences and converts.
- Conduct keyword research and optimize content for search engines and user experience, including landing pages, emails, and ads.
- Reviewing copy and content performance, reporting your learnings to key stakeholders.
Requirements
- Proven experience in copywriting for digital campaigns, PR, newsletters, banners, and educational content, ideally in crypto or fintech.
- Strong portfolio including news articles, guides, blog posts, press releases, social media content, and performance-driven marketing copy.
- Ability to simplify complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging.
- Experience developing or maintaining a consistent brand voice across paid, organic, and owned channels.
- Excellent written and verbal communication and collaboration skills.
- Be a native English speaker, or have communication and copywriting skills at the level of a native English speaker.
- Strong understanding of cryptocurrency, digital assets, and trading concepts.
- Familiarity with SEO, keyword research, and content optimization for both search engines and user experience.
- Understanding of the marketing funnel, customer lifecycle, and performance metrics.
- Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Framer, WordPress, or other CMS and analytics platforms.
Benefits
- Paid holiday & flexible schedule
- Remote work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
copywritingSEOkeyword researchcontent optimizationdigital marketingbrand voice developmentperformance metricscontent performance analysisvideo scriptwritingeducational content creation
Soft skills
written communicationverbal communicationcollaborationsimplifying complex conceptscreativitymotivationaudience engagementadaptabilityattention to detailstrategic planning