Totara

Digital Marketing

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
• Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
• Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns
• Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms
• Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
• Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships
• Support optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
• Amplify demand generation campaigns and content across social media channels
• Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
• Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
• Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives
• Collaborate with global Sales, Product Marketing, and regional stakeholders to drive awareness, lead generation, nurturing, and conversion

Digital Marketing Manager

Chief Technology Officer

• Set and execute Totara's global security strategy and roadmap.
• Lead and develop our Security and IT teams across multiple regions.
• Strengthen security, privacy, risk management and organisational resilience.
• Partner with Product and Engineering leaders to embed security into everything we build and deliver.
• Build customer trust through strong security assurance, compliance and governance programmes.
• Advise the Executive Leadership Team and Board on security, risk and resilience matters.
• Support strategic business and technology transformation initiatives as Totara continues to evolve and grow.

Digital Marketing Manager

Chief Information Security Officer