Digital Marketing Manager

Totara

Digital Marketing Manager driving paid campaigns, HubSpot nurturing, and ABM for Totara’s global learning platform. Growing pipeline across U.S.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and digital marketing, with a strong focus on campaign management, lead nurturing, and performance analysis. Proficient in utilizing tools like HubSpot, Google Ads, and SEMrush to drive pipeline growth and optimize marketing strategies.

Highest-signal resume keywords

Demand GenerationHubSpot Campaign ManagementPaid Media OptimizationSEO ExperienceAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationDigital MarketingCampaign ManagementLead NurturingSEOGoogle AdsLinkedIn AdsGoogle AnalyticsSEMrushWordPress

Soft Skills

Project ManagementStakeholder ManagementCreativityAccountabilityProactive Problem Solving

Tools & Technologies

HubSpotGoogle Tag ManagerSEMrushGoogle AnalyticsWordPress

Industry Keywords

Lead GenerationPipeline GrowthHR IndustryTalent DevelopmentLearning and Development

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals
Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth
Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns
Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms
Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression
Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships
Support optimization of Totara’s global website, including CMS updates, SEO improvements, bug reporting, and conversion rate optimization
Amplify demand generation campaigns and content across social media channels
Own campaign reporting and communicate performance, insights, and recommendations to stakeholders
Identify and test new channels, tactics, and audience segments to improve campaign performance and pipeline contribution
Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives
Collaborate with global Sales, Product Marketing, and regional stakeholders to drive awareness, lead generation, nurturing, and conversion

Requirements

What you’ll need

5–7 years of experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth
Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
Experience managing website content and landing pages in WordPress
SEO experience
Google Tag Manager, SEMrush, and Google Analytics experience
Strong analytical skills and ability to translate performance data into actionable insights
Excellent project management and stakeholder management skills
Comfort working independently in a fast-paced, remote environment
Experience collaborating with cross-functional and globally distributed teams
Experience buying media in heavily regulated industries like Government and Healthcare
Understanding of the HR industry, specifically Talent and L&D, is a plus
Creativity and flexibility in responding to evolving markets and opportunity challenges
Accountability and commitment to achieving target goals with integrity and fearlessness
Proactive, resourceful, and comfortable navigating ambiguity
Continuous learner with a test-and-learn mindset
Results-oriented, with a focus on pipeline contribution and measurable business impact
Applicants must be in the United States
Applicants must be a U.S. citizen
Must pass a background check
Must be located on the US East Coast

Benefits

Comp & perks

Unlimited PTO
Enhanced Parental Leave
Professional Development Opportunities
Annual Wellbeing Allowance
New Joiner home working set-up allowance
Birthday off
Working days between Christmas and New Years Eve as additional paid leave
Fully remote work
Some travel may be required