Co-develop and execute Outdoor Afro’s overall marketing strategy
Translate marketing strategy into weekly, monthly, and seasonal campaigns that can achieve our goals
Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media
Manage relationships with SEM, public relations agency, web development, and creative contractors
Ensure consistent brand voice and messaging across all platforms, amplifying Outdoor Afro’s mission and impact
Design and produce video content to help Outdoor Afro stay visible on social media (IG, TikTok, YouTube, Spill, FB)
Review engagement stats and trends daily to ensure content is winning in social media algorithms and converting with audiences
Partner with and leverage content from our corp of Volunteer Leaders and Brand Ambassadors who produce photo and video content to promote outdoor activities and trips, repurposing and re-mixing the content to maximize engagement
Develop and execute strategies to grow Outdoor Afro’s social media followers and engagement (shares, comments, purchases, referrals, app downloads) , leveraging platform algorithms, trends, and analytics
Collaborate with the development team and Communications Manager to design and implement campaigns that convert social media followers and email subscribers into advertisers and donors

Requirements

Bachelor’s degree required (Marketing, Communications, Business, or related field preferred)
5+ years of experience in social media marketing roles where you produced the video and other content
Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media)
Experience managing relationships with social media influencers/brand ambassadors
Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO
Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress)
Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook

Benefits

Medical, dental, and vision insurance (employer pays 75% employee/50% dependents)
401(k) plan with employer match
12 paid holidays; 1 employee-selected holiday annually; paid holiday break between Christmas and New Year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

social media marketingvideo productionmulti-channel marketing campaignscontent engagement strategiesSEOSEManalyticsmarketing automation

Soft Skills

relationship managementcollaborationcommunicationstrategic planning