Total Life

Growth Marketing

• Build and lead a partnerships function targeting physicians, geriatricians, Medicare plans, senior living communities, and other healthcare referral sources
• Develop a structured referral program with clear incentives, tracking, and feedback loops
• Create scalable partnership playbooks that can be executed across new geographies as Total Life expands
• Define and own the brand positioning and messaging for a senior-first mental health platform
• Build a lean, high-output marketing team (content, performance, lifecycle) and manage agencies or contractors as needed
• Drive awareness, consideration, and conversion across paid and organic channels targeting seniors, caregivers, and referral sources
• Own paid acquisition across Google, Meta, and other digital channels — optimizing for member sign-ups and cost efficiency
• Build measurement infrastructure: attribution, dashboards, and reporting so the team can make fast, data-driven decisions
• Drive conversion rate optimization across the website and onboarding funnel
• Lead a comprehensive SEO strategy including technical SEO, content marketing, and local/geographic search targeting
• Build out content that serves seniors, caregivers, and referring clinicians — establishing Total Life as the trusted authority in senior mental health
• Drive long-term organic growth to reduce dependence on paid acquisition over time
• Recruit, hire, and develop a world-class growth team across marketing, partnerships, and digital
• Foster a culture of experimentation, accountability, and continuous learning
• Work cross-functionally with clinical operations, product, and finance to align growth efforts with company goals

Head of Growth

Manager

• Manage end-to-end revenue cycle operations, including charge capture, coding, billing, claims submission, payment posting, denials management, and collections.
• Perform accurate charge entry, claim submission, and payment posting to ensure timely revenue capture.
• Ensure timely and accurate billing for professional and technical services across all supported specialties.
• Monitor and improve key revenue cycle metrics, including days in A/R, denial rates, clean claim rates, and net collection percentage.
• Lead, coach, and develop staff, including setting performance expectations and conducting regular reviews.
• Establish workflows, standard operating procedures, and internal controls to ensure consistency and accountability.
• Serve as the primary escalation point for complex billing, coding, and payer-related issues.
• Ensure compliance with federal, state, and payer-specific regulations, including CMS guidelines and specialty-specific billing rules.
• Partner with coding resources to ensure appropriate use of CPT, ICD-10, HCPCS, and modifiers across all specialties.
• Prepare and present regular revenue cycle performance reports to executive leadership.
• Identify revenue leakage, underpayments, and process gaps, and recommend corrective strategies.

Revenue Cycle Management Manager

Financial Planning and Analysis

• Own end-to-end financial operations, including bookkeeping, month-end close, and financial reporting.
• Oversee Revenue Cycle Management (RCM), partnering with internal teams and vendors to ensure accurate billing, collections, and cash flow optimization.
• Monitor and manage costs across the business; build dashboards to track burn, unit economics, margins, and ROI.
• Lead budgeting, forecasting, and scenario modeling to support growth and strategic decision-making.
• Identify, research, and manage grants, subsidies, and non-dilutive financing opportunities (healthcare, innovation, government, and nonprofit).
• Support fundraising and structured financing efforts, including debt, venture financing, SAFEs, and strategic funding programs.
• Improve and document financial processes, controls, and policies as the company scales.
• Partner with operations, clinical, and leadership teams to translate financial data into actionable insights.
• Manage relationships with external partners (RCM vendors, accountants, auditors, banks, grant administrators).
• Ensure compliance with healthcare, reimbursement, and financial reporting requirements.

Head of Growth

Revenue Cycle Management Manager

Finance Manager