Paid Search Supervisor
Barkley
Junior Digital Media Buyer
Tort Experts
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Junior
About the role
- The Junior Digital Media Buyer will support the planning, execution, and daily optimization of paid media campaigns across platforms such as Meta (Facebook & Instagram), Google, TikTok, Reddit, and others.
- This role is ideal for someone with foundational knowledge of digital advertising who is eager to grow their expertise in a fast-paced, performance-driven environment.
- You’ll work closely with the Director of Digital Media Buying to help execute media strategies, test creatives, analyze performance, and contribute to the creative process.
- Location: Remote, 9am - 5pm ET
- Campaign Execution & Support: Assist in launching, monitoring, and maintaining campaigns across Google Ads, Meta, TikTok, Reddit, and other platforms.
- Optimization & Testing: Help optimize budgets, bids, and audience targeting under direction and with clear guidance.
- Support A/B testing of creatives, ad copy, headlines, and landing pages.
- Contribute to testing strategies and analyze results to inform ongoing performance improvements.
- Creative Collaboration: Collaborate with internal creative teams to brainstorm and provide feedback on ad concepts.
- Data & Performance Analysis: Assist in pulling reports and compiling performance insights using Google Analytics, platform dashboards, and spreadsheets.
- Track key metrics and support the team in generating weekly and monthly performance summaries.
- Technical Setup & QA: Support pixel implementation, conversion tracking (via Google Tag Manager, Meta Pixel, etc.), and troubleshoot issues as they arise.
- Conduct quality assurance checks to ensure all campaign links, UTMs, and tracking parameters are properly implemented.
- Research & Learning: Stay updated on digital advertising trends, emerging platforms, and competitor campaigns.
- Participate in team training sessions and take initiative to grow platform expertise.
Requirements
- Experience: 1–2 years of experience in digital marketing, paid media, or a related role (agency or in-house).
- Hands-on experience with Meta Ads and/or Google Ads preferred.
- Platform Familiarity: Exposure to one or more of the following platforms: Google Ads, Meta Ads, TikTok Ads, Reddit Ads, YouTube, LinkedIn.
- Analytical Mindset: Comfortable using spreadsheets (Google Sheets/Excel) to analyze and interpret data.
- Some experience with analytics tools (Google Analytics, Ads Manager insights, etc.).
- Technical Aptitude: Basic understanding of tracking, pixels, and UTM parameters.
- Familiarity with Google Tag Manager and Meta Events Manager is a plus.
- Creative Curiosity: Interest in ad creative performance and contributing to the creative process.
- Eye for visual trends and messaging that resonates across digital channels.
- Team Player: Eager to learn, take feedback, and follow direction while managing day-to-day responsibilities independently.
- Strong communication skills and comfort working in a remote, collaborative environment.
