Torstar Corporation

Brand Manager

• Map community stakeholders – builders, organizers, institutions, civic groups, business associations – in each of our markets and build ongoing engagement plans for each stakeholder archetype.
• Identify potential high-value relationships.
• Identify and help pursue partnership opportunities with organizations that share our audience and/or vision.
• Develop a touchpoint strategy that puts our brands in front of new homeowners, new parents, new arrivals, new retirees at the moments when they most need local information
• Design and lead a training program that equips staff members with the language, confidence and tools to represent their brand in public.
• Create simple, practical playbooks for staff covering how to introduce themselves at community events, how to invite people to subscribe to newsletters, how to present to community groups, how to respond to the “Are you guys still around?” question, and how to turn a casual conversation into a meaningful brand interaction.
• Work with editors to identify reporters who have strong community profiles and help them lean into that visibility in ways that serve both their journalism and the brand
• Ensure that while the news is local, the experience of our brand -the feeling of trust and utility is identical across all Ontario sites.
• Design high-value virtual and in-person events that can be replicated across different markets with minimal friction.
• Design and execute grassroots campaigns that drive newsletter subscriptions and app downloads.
• Track which communities and which tactics are producing the most engaged new subscribers, and redirect effort accordingly
• Provide regular reporting to leadership on brand awareness, audience growth, partnership activity and community sentiment
• Identify communities or neighbourhoods within our markets where awareness and engagement are lowest and develop targeted plans to address them

Community Engagement and Brand Marketing Manager

Account Executive

• Develop deep, consultative relationships with clients through regular on-site visits
• Identify and pursue new client opportunities through networking, referrals, cold outreach
• Grow existing book of business by understanding client needs
• Create tailored advertising and media plans for clients
• Achieve and exceed sales targets while maintaining records of client interactions
• Work with marketing and product teams to deliver proposals that win business

Community Engagement and Brand Marketing Manager

Local Account Executive