Torrid

Director

• Define and champion the vision for Site Analytics as a critical growth driver for Torrid’s digital business
• Own the digital analytics roadmap, including measurement strategy, platform evolution, experimentation, and data governance
• Serve as a strategic thought partner to senior and executive leadership, translating complex data into clear insights and recommendations
• Lead enterprise analytics initiatives, including GA4 migration, testing frameworks, customer data integration, and tracking best practices
• Oversee site performance measurement across acquisition, engagement, conversion, retention, and customer lifetime value
• Lead experimentation and A/B testing strategies to drive measurable conversion and revenue impact
• Ensure robust tracking and data quality through tag management systems and scalable data pipelines in partnership with Technology
• Drive advanced analysis (attribution, funnel optimization, cohort and journey analysis) to uncover growth opportunities
• Develop executive dashboards and KPI frameworks to create visibility and accountability across the digital business
• Build, mentor, and scale a high-performing analytics team while fostering a data-driven culture and self-service analytics capabilities
• Act as the escalation point for complex data discrepancies and high-impact investigative analyses
• Help define long-term data strategy in response to evolving privacy regulations and cookie deprecation

Director, Site Analytics