Torrid

Digital Marketing

• Support and optimize Torrid’s affiliate marketing program, including publisher relationships, promotional planning, campaign execution, and partner growth opportunities.
• Monitor affiliate performance metrics including revenue, ROAS, customer acquisition, traffic quality, and partner productivity.
• Recruit, onboard, and activate affiliate partners aligned with Torrid’s brand and customer.
• Execute and optimize Paid Search and Google Shopping/PLA campaigns across branded, non-branded, and category initiatives.
• Monitor campaign pacing, budgets, keyword performance, search trends, bidding strategies, and product feed optimization.
• Identify opportunities to improve traffic quality, conversion rate, ROAS, and customer acquisition efficiency through testing and optimization.
• Analyze campaign performance and provide actionable insights, reporting, forecasting, and budget tracking across digital channels.
• Support A/B testing initiatives across ad copy, landing pages, audience targeting, and bidding strategies.
• Collaborate cross-functionally with Creative, E-Commerce, Analytics, CRM, Merchandising, and Digital Marketing teams to support integrated campaigns and promotional events.
• Partner with external agencies and platform vendors to ensure accurate campaign execution, tracking, and reporting.
• Help maintain consistency in messaging, targeting, and customer experience across digital channels and touchpoints.
• Stay informed on digital marketing trends, platform updates, competitive activity, and emerging best practices.

Digital Marketing Specialist