Torch Dental

Chief Marketing Officer

• Build and scale Torch Dental’s marketing function, owning both strategy and execution across demand generation, campaign execution, content development, and brand storytelling
• Report to the SVP Sales and partner closely with sales, product, and leadership to design a high-performance engine that fuels revenue growth
• Act as a player-coach: ship campaigns, guide team members, and optimize the full-funnel marketing lifecycle
• Define positioning and messaging strategy to strengthen market presence and convert prospects into customer advocates
• Own end-to-end demand generation strategy, including inbound, outbound, and partner campaigns
• Develop and manage campaign execution across digital, email, content, event, and direct marketing
• Define and monitor KPIs for MQLs, SQLs, attribution, budget efficiency, and funnel velocity with RevOps
• Develop and grow a high-performing team while contributing directly to campaigns and team growth
• Align tightly with sales to optimize lead handoff, improve funnel conversion, and shorten sales cycles
• Manage marketing budget and work with external agencies/vendors
• Support brand initiatives such as customer testimonials, product launches, and event activations
• Build and maintain marketing tech stack (Nice to haves: HubSpot Marketing Hub, SFDC Sales CRM, Wordpress CMS, RevenueHero Routing)
• Conduct win/loss analysis and market research to inform content and campaign strategy

Head of Marketing