Topfoxx

Digital Marketing Manager

Topfoxx

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $45,000 - $90,000 per year

About the role

  • Spearhead & lead high-growth creative execution in DTC, B2B & Amazon channels
  • Analyze and formulate different strategies on how to improve ROI performance
  • Test every possible variable
  • Direct creative team & launch paid media campaigns
  • Self-educate how to use new paid media platforms & quickly find the best tactics
  • Conceptualize & lead ad creatives
  • Project manage ideation to execution
  • Help create and build out marketing calendar
  • Align all paid media to marketing calendar & communicate with team leads
  • Oversee & write creative copywriting for paid media & revenue channels
  • Determine important KPIs for all revenue channels
  • Create weekly & monthly performance reports for all revenue channels

Requirements

  • 2+ years in digital marketing, paid media or ecommerce with a proven track record
  • 2+ years experience with AdWords, Facebook Ad Manager, Google Analytics, Google Tag Manager, Google Search Console
  • Experience using google analytics to give strategy feedback for different sales channels
  • Highly motivated self-starter who is a creative thinker with out-of-the-box growth strategies and a strong work ethic
  • Experience with a fast paced environment
  • Can multitask and oversee multiple projects, changing directions on the fly with a positive, can do attitude
  • Strong organizational skills, who helps improve operations & processes to make workflow more streamlined for their department
  • Strong copywriting skills, can communicate a brand's voice through humour, cleverness that builds brand value and drives conversions
  • Understanding of Marketing funnel & customer journey from awareness to purchasing, by POV of customer, pain points and finding growth opportunities.
  • Preferred experience with email marketing & SMS - Mailchimp or Klaviyo a plus
Benefits
  • Paid Time Off
  • Uncapped Performance Bonuses
  • Free daily amenities; Tea, Coffee & Coco
  • Ability to occasionally work remotely
  • Slightly flexible schedule
  • Open to providing medical insurance benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpaid mediaecommerceAdWordsFacebook Ad ManagerGoogle AnalyticsGoogle Tag ManagerGoogle Search Consolecopywritingemail marketing
Soft Skills
creative thinkerself-starterstrong work ethicmultitaskingorganizational skillspositive attitudeout-of-the-box thinkingcommunicationproject managementstrategic feedback