TopDog Law

Director of Local SEO

TopDog Law

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $130,000 - $160,000 per year

Job Level

Lead

About the role

  • Own TopDog Law’s local search, LSA, and external authority strategy end-to-end across all active and expansion markets
  • Define and evolve strategy for Google Business Profiles, Local Services Ads, local rankings, external links, and local conversion performance
  • Establish standards and governance for scale across 40+ locations and service areas
  • Drive consistent optimization to maximize calls, clicks, and trust signals
  • Own review strategy as a growth and trust engine across GMB and LSAs
  • Define and maintain the canonical source of truth for firm and location data
  • Own external link acquisition strategy focused on local relevance, authority, and trust
  • Lead schema markup strategy including LocalBusiness, LegalService, Review, FAQ, and Service schema
  • Use performance insights to guide prioritization and optimization across GMB, LSAs, links, and organic traffic
  • Collaborate with web, product, performance marketing, CX, legal, and creative teams to ensure local presence, directories, and LSAs reinforce brand credibility, trust, and seriousness across markets.

Requirements

  • Proven experience owning and scaling local SEO, LSAs, and link acquisition across many locations or service areas
  • Deep expertise in Google Business Profiles, LSAs, reviews, citations, and local ranking factors
  • Strong experience managing legal-specific lawyer directories and authority platforms or similar experience in other industries
  • Hands-on experience with LSA verification, compliance, and optimization
  • Strong understanding of schema markup and authority signals in local search
  • Experience building repeatable systems that scale
  • Demonstrated ability to connect local, LSA, and authority performance to real business outcomes
  • Strong analytical mindset with comfort using performance data to guide decisions
  • Proven success operating in high-ownership, fast paced environments
  • Ability to collaborate cross-functionally with technical, creative, legal, and CX teams
  • Clear communicator who can present insights, risks, and recommendations to stakeholders.
Benefits
  • Comprehensive medical, dental, vision, life, and protection plans
  • 4% 401(k) company match
  • Company-paid holidays, two floating holidays, and five paid sick days
  • Paid time off: 120 hours in year one, 160 hours beginning your second anniversary, 200 hours annually starting your fifth anniversary
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
local SEOGoogle Business ProfilesLocal Services Adslink acquisitionschema markupperformance optimizationdata analysisLSA verificationcomplianceauthority signals
Soft Skills
collaborationcommunicationanalytical mindsetleadershipproblem-solvingstrategic thinkingadaptabilityownershippresentation skillscross-functional teamwork