toogeza

Marketing

• Develop ad concepts for performance marketing campaigns (Meta, TikTok).
• Create ad briefs for the design team - including motion and graphic designers.
• Work on scripts and ideas for UGC creatives.
• Conduct competitor ad analysis.
• Gather insights about existing users and identify opportunities to reach new audiences.
• Analyze test results and propose ideas for further creative scaling.

Creative Marketing Manager

Financial Planning and Analysis

• Develop and implement the group’s financial strategy in line with the network’s expansion plan
• Manage cash flow, capital structure, and investment activity
• Build an effective financial control system
• Develop an in-house veterinary EHR/CRM system based on Creatio
• Build and grow a professional finance team (accounting, controlling, FP&A)

Chief Financial Officer – Veterinary Clinics Network

Growth Marketing

• Develop and own the marketing strategy with a primary focus on acquisition
• Build a hypothesis roadmap — continuous experimentation, always testing
• Establish frameworks for scaling what works and cutting what doesn't
• Build acquisition funnels from scratch across key channels
• Drive subscription conversion and revenue impact — not just traffic metrics
• Manage freelancers across paid channels — task assignment and performance evaluation
• Hire and onboard inhouse UAM as your first direct report
• Coordinate cross-functional work with content, SEO, product and engineering to deliver marketing experiments
• Work directly with founders on strategy and budget decisions
• Build full-funnel reporting across all channels and traffic sources
• Use data to make fast decisions on budget, creative, and audience strategy
• Work with analytics tools to surface insights and drive action

Creative Marketing Manager

Chief Financial Officer – Veterinary Clinics Network

Growth Marketing Lead – Acquisition