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About the role
Key responsibilities & impact- Develop ad concepts for performance marketing campaigns (Meta, TikTok).
- Create ad briefs for the design team - including motion and graphic designers.
- Work on scripts and ideas for UGC creatives.
- Conduct competitor ad analysis.
- Gather insights about existing users and identify opportunities to reach new audiences.
- Analyze test results and propose ideas for further creative scaling.
Requirements
What you’ll need- 1+ years in a similar role
- Solid understanding of app performance metrics
- Strong knowledge of how ad networks work
- Experience working with UGC creatives - from ideation to scripting and execution
- Ability to analyze performance data and propose data-driven hypotheses
- Experience in writing compelling ad copy
- Passion for social media trends
- Strong communication skills
- English level: B2 or higher
- Nice to have: Experience with AI tools
- Experience in social media ads for subscription-based mobile apps
Benefits
Comp & perks- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland and other)
- Merch
- Birthday presents
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
ad concepts developmentperformance marketingUGC creativesad copy writingdata analysisapp performance metricsad networks knowledgecreative scalingcompetitor ad analysisscript writing
Soft Skills
strong communicationdata-driven hypothesis formulationcreativitycollaborationinsight gatheringaudience identificationtrend awarenessproblem-solvingadaptabilityattention to detail
