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ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ad concepts developmentperformance marketingUGC creativesad copy writingdata analysisapp performance metricsad networks knowledgecreative scalingcompetitor ad analysisscript writing
Soft Skills
strong communicationdata-driven hypothesis formulationcreativitycollaborationinsight gatheringaudience identificationtrend awarenessproblem-solvingadaptabilityattention to detail
Tools & Technologies
MetaTikTokAI toolsdesign softwareanalytics platformssocial media platformsad management toolscontent management systemsperformance tracking toolscollaboration tools
Industry Keywords
performance marketing campaignssubscription-based mobile appssocial media adsUGCad briefscreative executionaudience engagementmarket analysisdigital advertisingcreative strategy
About the role
Key responsibilities & impact- Develop ad concepts for performance marketing campaigns (Meta, TikTok).
- Create ad briefs for the design team - including motion and graphic designers.
- Work on scripts and ideas for UGC creatives.
- Conduct competitor ad analysis.
- Gather insights about existing users and identify opportunities to reach new audiences.
- Analyze test results and propose ideas for further creative scaling.
Requirements
What you’ll need- 1+ years in a similar role
- Solid understanding of app performance metrics
- Strong knowledge of how ad networks work
- Experience working with UGC creatives - from ideation to scripting and execution
- Ability to analyze performance data and propose data-driven hypotheses
- Experience in writing compelling ad copy
- Passion for social media trends
- Strong communication skills
- English level: B2 or higher
- Nice to have: Experience with AI tools
- Experience in social media ads for subscription-based mobile apps
Benefits
Comp & perks- Time-off Policy - unlimited Out of office days
- Remote or Hybrid work. The choice is yours!
- Sport and education compensations
- Psychologists compensation
- Language courses compensation
- Co-working compensation
- Health insurance
- 100% Sick Leave Compensation
- Team buildings and offsites (Spain, Italy, Poland and other)
- Merch
- Birthday presents
