tonies® USA

Digital Advertising Manager

tonies® USA

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own and manage Amazon Ads strategy and execution across Amazon US and Amazon Canada
  • Build, launch, and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and emerging Amazon ad formats
  • Develop campaign structures based on customer intent, audience segments, and acquisition goals
  • Lead structured testing across keywords, audiences, creative formats, and campaign structures
  • Partner closely with Creative and Marketing teams to develop and test Amazon-specific creative
  • Own Amazon advertising strategy and execution for Prime Day, Prime Big Deal Days, and Q4
  • Conduct post-event performance analysis and apply learnings to improve future Amazon advertising strategies
  • Guide daily, weekly, and monthly budget allocation across campaigns and tactics

Requirements

  • 5+ years of hands-on Amazon Ads experience
  • Proven success driving customer acquisition and growth through Amazon Ads
  • Experience building and optimizing campaigns using keyword targeting, audience targeting, and creative testing
  • Strong understanding of Amazon Ads platform mechanics and performance optimization techniques
  • Ability to balance hands-on campaign management with strategic thinking focused on customer growth and brand development
  • Highly collaborative, proactive, and comfortable working cross-functionally with Creative, Marketing, and Marketplace teams
  • Amazon US experience required; Amazon Canada experience strongly preferred
Benefits
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Amazon AdsSponsored ProductsSponsored BrandsSponsored Displaykeyword targetingaudience targetingcreative testingperformance optimizationcampaign managementbudget allocation
Soft Skills
collaborativeproactivestrategic thinkingcross-functional teamworkcustomer growth focusbrand development