tonies® USA

Systems Engineer

• Design and implement infrastructure and networking solutions for production systems in both on-premise and AWS environments
• Develop infrastructure automation using tools such as Ansible and Terraform
• Collaborate with software engineers and SREs on observability, redundancy, and backup, as well as security and compliance topics
• Provide technical support and troubleshooting across time zones with production and engineering teams
• Contribute to system design and architecture decisions for production systems, ensuring performance
• Support the reliability of globally distributed production systems by coordinating across German and Asian time zones
• Keep infrastructure documentation up to date and aligned with best practices

Linux System Engineer

Procurement

• Lead the strategic development and transformation of Direct Procurement, developing strategy and ensuring global consistency.
• Define and implement category strategies across all direct procurement categories.
• Serve as the central contact for strategic procurement decisions, setting standards and aligning operations globally between HQ, the Sourcing Hub, and local markets.
• Develop strategies to mitigate geopolitical, material, and logistics-related risks.
• Shape and manage the RfQ process with the Sourcing Hub, including timelines, specifications, awarding, and alignment with category and resilience objectives.
• Provide market intelligence, supplier evaluations, and strategic guidance to support sourcing and supplier strategy.
• Collaborate cross-functionally with Product Development, Engineering, Quality, Production, and Supply Chain to enable early procurement involvement and support innovation, quality, and cost goals.
• Translate business needs into actionable sourcing strategies supporting tonies’ innovation, quality, and cost goals.
• Lead, mentor, and develop the Direct Procurement team, fostering strategic ownership and professionalization of processes, tools, and templates.
• Act as a strategic advisor to senior leadership, providing insights for decision-making and driving procurement excellence.

Senior Strategic Procurement Manager – Direct Procurement

Engineering Manager

• Develop detailed should-cost models (cleansheet) for mechanical, electronic, and packaging components.
• Analyze supplier quotations and identify cost drivers, gaps, and improvement potential.
• Provide fact-based cost insights to support Procurement in negotiations.
• Support DtC and DtV activities with cost transparency and engineering input.
• Evaluate alternative materials, designs, and processes proposed by cross-functional teams for cost and value impact.
• Work closely with Product Development, Quality, Product Industrialization, Global Production, and Finance to align on cost targets.
• Support teams in on-site supplier assessments to validate processes, labor assumptions, and cost structures.
• Identify cost impact driven through efficiency and process improvement opportunities at suppliers together with the Global Production department.
• Maintain benchmarking data for materials, labor rates, and manufacturing processes.
• Communicate cost findings clearly and drive cross-functional discussions on cost-optimization opportunities.

Value Engineering Manager

• Support for the creation of category and sourcing strategies for direct procurement focussing on key categories (e.g., Toniebox, Figurines)
• Translate strategic procurement goals into actionable roadmaps, standards, and processes
• Act as interface to the Asia Sourcing Hub and support implementation of developed sourcing strategies for key categories incl. RfQs
• Ensure RfQ activities meet resilience, cost, and quality targets while providing analytical decision support
• Act as an innovation buyer, collaborating with Product Development during early concept and design phases
• Ensure early supplier involvement, technical feasibility, and alignment with sourcing strategies
• Conduct supplier market research and risk assessments to identify alternative sourcing opportunities
• Track and analyze global supply market trends to identify sourcing opportunities and risks
• Collaborate cross-functionally across Product Development, Engineering, Quality, Production, and Supply Chain, ensuring alignment between HQ and the Sourcing Hub
• Communicate effectively between HQ and the Sourcing Hub to ensure transparency and alignment

Strategic Procurement Buyer – Direct Procurement

Accounting Manager

• Lead the preparation and consolidation of all monthly, quarterly, and annual financial statements for the group in compliance with IFRS.
• Ensure compliance with all relevant accounting standards, regulations, and internal policies set by our “Finance Excellence” function.
• Manage external audits, serving as the primary point of contact for auditors to ensure a smooth and successful audit process.
• Oversee the preparation of internal reports and financial analysis of Actuals for the FP&A team.
• Serve as a business partner and sparring partner for other finance functions, including finance teams in subsidiaries, providing expert guidance on all matters of group accounting, consolidation, and the interpretation of financial actuals.
• Lead, mentor, and develop the group accounting team, fostering a culture of high performance and continuous improvement.
• Act as a key user for our consolidation and reporting systems (Navision Business Central / LucaNet).

Head of Group Accounting

Software Engineer

• Responsibility for the overall architecture, reliability and continuous improvement of production systems
• Lead, mentor and develop a cross-functional engineering team (software engineers, SREs, systems engineers)
• Foster a culture of ownership, accountability and continuous improvement
• Drive technical decisions across all our production and product-data processes
• Take ownership for system deployments and upgrades at suppliers and contract manufacturers

Team Lead, Production Systems – Engineering

Social Media Manager

• Define the long-term vision and role of social media in tonie's brand ecosystem, ensuring social contributes meaningfully to awareness, engagement, community growth, and sales.
• Build and maintain a strong "outside-in" understanding of cultural trends, platform evolution, creator dynamics, and audience behaviors to inform strategy.
• Partner with brand and insights teams to articulate how social storytelling brings tonies' mission of screen-free play and active listening to life globally.
• Establish clear content pillars and storytelling frameworks that express tonies' brand voice consistently across markets, while allowing for local creativity and nuance.
• Develop and evolve a differentiated social narrative that depends emotional connection with parents, celebrate kids' imagination, and amplifies brand love.
• Lead the creation of global social playbooks, content strategies, and campaign frameworks that enable markets to execute effectively and efficiently.
• Drive clarity around the role of each platform (Instagram, TikTok, Youtube, Meta, etc.) within the funnel, from discovery and inspiration to conversion and advocacy.
• Oversee planning for global product launches and brand campaigns, ensuring social plays an integral role in building anticipation, participation, and share of voice.
• Define what success looks like for social globally, from reach and engagement to conversion and brand sentiment, and build a measurement framework that ties activity to business outcomes.
• Translate analytics and audience insights into actionable recommendations that inform creative direction, investment decisions, and cross-channel strategy.
• Partner with Performance, CRM, and eCommerce teams to ensure social learnings drive broader marketing optimization.
• Build and mentor a global social team that blends creative instinct with analytical rigor.
• Act as a strategic partner to market leads across the US, UK, DACH, France, and ANZ, sharing best practices, aligning on strategy, and fostering global collaboration.
• Champion the role of social within the broader marketing organization, inspiring teams to see it a driver of brand love, cultural relevance, and commercial growth.

Head of Global Social Media

Data Analyst

• Financial analysis & insights: You investigate variances in revenue, margin and costs, identify root causes and derive concrete recommendations for action.
• Stakeholder management: You translate complex analyses into clear, compelling stories for our Finance, Market and Leadership teams and build self-service solutions where appropriate.
• Reporting & visualization: You develop robust Tableau dashboards for management reviews (e.g., Budget vs. Actual, Forecast vs. Actual, cost performance) and produce fast ad-hoc analyses.
• Data modeling: You build structured finance datasets (P&L, OPEX, COGS) in our data warehouse and keep them up to date.
• Automation: You replace manual reports with automated transformations, scheduled jobs and notifications.
• Data quality & governance: You trace discrepancies from the ERP posting to the dashboard, support standard definitions and ensure high data quality across all markets.

Finance Data Analyst

• Assortment analysis and optimization: You analyze sales figures, market trends and shopper insights to identify growth opportunities and detect risks early.
• Based on these insights, you develop recommendations for product selection, placement, pricing and promotions.
• In close coordination with Key Account Management, you ensure the assortment meets retailer requirements while aligning with the brand’s overall strategy.
• You monitor competitors, market prices and consumer preferences to develop pricing strategies that maximize sales and profitability.
• Together with Sales and Operations, you analyze the portfolio and coordinate inventory and forecast planning.
• Using planograms and market data such as Circana or Nielsen, you ensure shelf space is used efficiently and out-of-stocks are minimized.
• You plan and manage products throughout their entire lifecycle, develop end-of-life and clearance strategies, and keep the assortment up-to-date and attractive.
• You continuously track relevant KPIs such as out-of-stock (OOS) rate, sell-out growth and distribution, and derive concrete actions from them.

Category Manager DACH – all genders

Director

• Define and execute global quality strategy for Tonies products
• Ensure compliance with international regulatory frameworks and toy safety standards
• Design, implement, and continuously improve Tonies’ global Quality Management Systems (QMS)
• Establish and enforce quality control processes and inspection protocols
• Lead supplier qualification and performance management
• Ensure global adherence to safety directives and documentation controls
• Monitor customer returns and product performance data to drive CAPA initiatives
• Lead and develop a global quality team
• Manage global quality budget and performance reporting

Director of Global Quality, all genders

Product Manager

• Lead the figurines strategy for your product areas - from customer insight to commercial proposition - ensuring a strong rationale behind each product launch and alignment to Tonies goals
• Support the definition of the product roadmap for figurines in close collaboration with content and portfolio teams.
• Partner with the Product Director to define the strategic role of figurines within the broader Tonies experience ensuring a balance of new innovation with existing product improvement.
• Drive early-stage exploration, ideation, and validation of new product concepts, balancing innovation with feasibility and commercial viability.
• Lead figurine development from concept through to production handoff, ensuring timely and high-quality delivery
• Monitor product performance post-launch and drive continuous improvement in development efficiency, sustainability, and user experience.
• Translate strategic priorities into clear product briefs, business cases and development initiatives.
• Translate strategic objectives into actionable go-to-market plans, partnering with sales and marketing to ensure strong impactful launches and global rollouts.
• Partner with research and product marketing to identify and execute competitive analysis, category insights, and research initiatives.
• Act as the voice of the consumer - gathering and analysing market trends, sales performance data, and user feedback to identify opportunities for improvement, help inform decision making and guide product design/refinement.
• Define success metrics (e.g., profitability, engagement, attachment rate, ratings and Reviews) and track performance over time

Senior Product Manager – Figurines

Marketing

• Portfolio optimization: You identify growth opportunities within our product portfolio and develop initiatives to improve performance and profitability
• Data-driven insights: You translate performance dashboards and shopper insights (e.g., Circana) into the identification of concrete growth opportunities at category and product level to maintain customer satisfaction
• Market & competitive analysis: You monitor market trends, customer preferences and competitors to drive portfolio innovation and support our strategic planning
• Post-launch analysis: You define and translate metrics after product launches into actionable recommendations—always with a deep understanding of our customers at the center
• Portfolio & pricing analysis: You conduct product and product-line analyses, model cannibalization and incrementality to support data-driven decisions
• Cross-functional collaboration: You work closely with marketing, sales and finance teams in the DACH region to support successful go-to-market strategies
• Global collaboration: You act as an interface between the DACH market and central product, content and licensing teams—analyzing local market needs, making recommendations and adapting global strategies to local market conditions

Marketing & Product Portfolio Analyst, DACH

Controller

• Take ownership and analysis of cost center performance for PEX, OPEX, and Marketing functions
• Develop detailed cost tracking and forecasting models to ensure spending transparency across functions
• Participate in monthly, quarterly, and annual consolidation of the Group’s P&L, Balance Sheet, and Cash Flow
• Provide clear insights and recommendations to budget owners on spend optimization
• Lead cost elements of budgeting and forecasting processes across departments
• Prepare variance analyses, cost reports, and management dashboards to track performance vs. targets
• Preparing and presenting monthly, quarterly, and annual financial reports and analyses to senior management
• Collaborating closely with various departments to ensure the financial integrity and efficiency of business processes
• Conducting and supporting internal and external audits, ensuring compliance with legal and regulatory requirements
• Identifying and implementing opportunities for improvement in financial processes and systems
• Act as a key user for group reporting tools; experience with Microsoft Dynamics NAV (Navision) is an advantage but not mandatory

Senior Financial Controller – Cost Controller

Manager

• Lead the sourcing, negotiation, and execution of new licensing deals across multiple categories.
• Manage relationships with key licensors and partners, driving long-term growth and mutual success.
• Collaborate closely with internal teams (Content, Product, Legal, Finance) to align deals with business and creative goals.
• Oversee contract lifecycles, renewals, and financial reporting to ensure accuracy and compliance.
• Provide strategic market insight into audio trends, rights models, and partnership opportunities.
• Represent licensing in marketing and promotional planning for licensed audio content.

Senior Licensing Manager – all genders

People Operations

• Partner closely with mid-level and first-time managers, supporting them in developing strong leadership practices
• Act as a sparring partner and coach for everyday management challenges
• Work side-by-side with your Senior People Partner to bring people and organizational changes to life
• Take ownership of the execution of core people cycles such as performance feedback and salary reviews
• Serve as the first point of contact for employees in your business area
• Manage employee relations cases for your area thoughtfully, fairly, and in alignment with company values and legal standards
• Collaborate with local market People & Culture managers to ensure compliant processes

People Partner – All Genders

Program Manager

• Own the transformation delivery, focusing on aligning core end-to-end processes (P2P, O2C, R2R) associated with ERP
• Define and secure commitment for the process harmonization across the organization
• Manage the Program Roadmap, governance, critical path, and program-level risk register
• Lead all phases (planning, realization, deployment) to ensure a stable transition into operations
• Establish robust Program Governance and ensure compliance with internal controls and best practices
• Manage the System Integrator (SI) partner contract, scope, and performance
• Oversee all key streams: S/4HANA Cloud design, data strategy, integration, testing, and cutover
• Manage budget, timeline, and resource allocation effectively, reporting transparently to the Sponsor
• Act as a proactive, empathetic leader, securing consensus across historically decentralized business units

Program Manager – Digital Transformation

Recruitment

• Support throughout the entire application process, from initial application to hiring.
• Review applications and coordinate interviews.
• Post new job openings on job platforms.
• Assist with sourcing suitable candidates on LinkedIn and other platforms.
• Take on initial independent recruiting processes.

Working Student, Talent Acquisition

Chief Operating Officer

• Support the COO in setting and executing the global operations strategy
• Translate strategic priorities into clear initiatives and drive accountability across global teams
• Serve as a thought partner, challenging ideas and ensuring fact-based decision-making
• Manage cross-functional initiatives that cut across operations and the CRO as well as CXO organization
• Foster collaboration across quality, supply chain, production, procurement, fulfillment, and IT
• Drive the digital transformation of operations through analytics, automation, and AI-driven solutions
• Enable data-driven decision-making through dashboards, KPIs, and executive reporting
• Lead strategic cross-functional and transformation projects within the COO scope
• Support the COO in managing the global operations leadership team
• Serve as a cultural ambassador, reinforcing Tonies’ values of quality, safety, and customer-centricity

Head of COO Office

Content Marketing Manager

• Build and run the global operational backbone of content delivery
• Define and implement systems, tools, and processes for accurate and timely content delivery
• Serve as the key escalation point for operational issues
• Architect efficient workflows and champion automation
• Establish data-driven standards for the global content ecosystem
• Design and implement scalable processes for existing and future markets
• Lead automation initiatives leveraging AI and tooling
• Ensure operational readiness and launch quality
• Troubleshoot and resolve content delivery and metadata issues
• Collaborate cross-functionally with various teams
• Monitor and report on operational KPIs and identify areas for improvement
• Engage in hands-on execution from process setup to QA implementation

Content Operations Lead

• Strategic Partnering Act as a trusted People and Culture advisor to managers across departments, ensuring alignment with business objectives and a positive employee experience. Lead processes such as benefits administration and leave of absence coordination, ensuring compliance, accuracy, and a positive employee experience. Provide insights, data, and recommendations that leverage data and observations to enhance workforce planning and organizational effectiveness. Partner closely with and offer support to the People Operations Generalist to provide support to all People initiatives, including coaching and developing leaders, conflict resolution, and engagement. Learning & Development Partner with global colleagues to implement impactful learning programs that align with career growth frameworks. Drive initiatives that build skills and capabilities across the US team, supporting both local and global objectives. Lead Performance Review cycles, including providing managers with training and guidance, timelines, best practices, and support for leadership calibration sessions. Assist or lead performance management discussions and improvement plans. Change Management & Organizational Development Lead and support change efforts, ensuring smooth execution while maintaining a people-first approach. Champion organizational development strategies to enhance agility and scalability. Stakeholder Collaboration & Global Alignment Build strong partnerships with global People and Culture teams, US leadership, and key stakeholders to align on standards and strategy. Work closely across the US, aligning with People Managers to ensure People Operations initiatives support business priorities. Workforce Planning Partner with the Head of People Operations to assess workforce needs, identify opportunities, and support hiring forecasting. Work closely with Talent Acquisition, People Managers, and Head of People Operations to forecast headcount needs and identify skill gaps, help define role expectations, and level Collaborate with global HR centers of expertise to implement consistent policies and processes. Budget & Decision Making Support budget planning and guide initiatives through manager and employee education. Leverage HR data to provide actionable insights that enable the Head of People Operations to make informed decisions on workforce planning, retention strategies, performance trends, and organizational effectiveness