Toma

Revenue Operations

• Own and manage our core revenue tech stack, including HubSpot, Clay, Stripe, and internal integrations, ensuring clean, real-time data flow across GTM functions
• Assess, implement, and maintain new tools that drive sales efficiency and reporting.
• Configure systems and workflows to support new initiatives and special projects across GTM and Finance
• Build and manage automated workflows for lead routing, follow-up sequences, pipeline stages, and notifications to reduce manual effort and improve conversion
• Conduct regular CRM audits to ensure hygiene, data consistency, and reporting accuracy across all customer lifecycle stages
• Develop, organize, and maintain internal documentation on sales systems, processes, and best practices to support onboarding and continuity
• Partner with Sales and Marketing leadership to build dashboards and reports that track KPIs, uncover insights, and support both tactical and strategic decisions
• Maintain and evolve forecasting models by blending historicals, pipeline health, and rep performance trends to improve revenue predictability
• Track rep-level metrics to help Sales leadership identify performance gaps and coaching opportunities
• Build commission tracking tools or dashboards to ensure transparency, accuracy, and timely payouts
• Support territory planning and account segmentation to ensure balanced rep workloads and optimal coverage across dealership accounts
• Help onboard new GTM team members by configuring tools, managing credentials, and training on systems and workflows
• Partner with leadership to align sales compensation plans and revenue recognition logic, ensuring consistency across GTM and financial reporting
• Source, import, and maintain dealership directory data to ensure full visibility into the dealer landscape
• Continuously evaluate and enrich market data to improve targeting, segmentation, and lead prioritization

Revenue Operations Lead