Togetherwork

Director, Product Marketing

Togetherwork

full-time

Posted on:

Location Type: Hybrid

Location: Austin • Texas • United States

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Job Level

Lead

About the role

  • Own go-to-market strategy: Develop and execute comprehensive GTM plans for product launches, feature releases, and market expansions.
  • Define positioning and messaging: Craft clear, differentiated messaging grounded in ICP insights, customer needs, and competitive dynamics.
  • Enable revenue growth: Partner with Sales to deliver tools, content, and training that drive pipeline creation, deal acceleration, and win rates.
  • Act as the voice of the market: Synthesize market research, customer feedback, and competitive intelligence to inform product and marketing strategy.
  • Lead cross-functional alignment: Collaborate closely with Product, Sales, and Marketing to ensure cohesive and effective execution.
  • Support external presence: Represent Togetherwork in customer meetings, industry events, analyst briefings, and speaking engagements.
  • Leverage data and AI: Use analytics and AI tools to optimize campaigns, scale content creation, and improve team efficiency.

Requirements

  • 8–12+ years of experience in product marketing, preferably within SaaS or vertical software environments
  • Proven ability to develop and execute successful go-to-market strategies that drive measurable revenue impact
  • Strong leadership experience managing and developing high-performing teams
  • Exceptional communication and presentation skills, with the ability to influence executive stakeholders and external audiences
  • Deep understanding of customer segmentation, ICP development, and competitive positioning
  • Data-driven mindset with experience leveraging metrics, insights, and analytics to guide decisions
  • Experience partnering closely with Sales to drive enablement and revenue outcomes
  • Familiarity with AI tools and modern marketing technologies to enhance productivity and effectiveness
  • Comfort serving as a public-facing spokesperson, including media, analysts, and events
Benefits
  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Flexible PTO policy
  • Paid holidays
  • Parental leave
  • Short- and long-term disability coverage
  • Life insurance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategyproduct marketingcustomer segmentationICP developmentcompetitive positioningdata-driven decision makinganalyticsrevenue impact measurementcampaign optimizationcontent creation
Soft Skills
leadershipcommunicationpresentationinfluencingcollaborationpublic speakingteam developmentcustomer engagementcross-functional alignmentmarket research synthesis