Manage and optimize Google Ads campaigns across Search, Display, Performance Max, and YouTube
Build and maintain campaigns, ad groups, keyword lists, and negative keyword strategies
Develop and test ad copy, extensions, and creative assets
Execute A/B testing strategies to improve performance and conversion rates
Optimize bidding strategies and campaign structure to maximize ROI
Analyze campaign performance using Google Ads, Google Analytics (GA4), Salesforce, and Tableau
Identify trends and provide actionable insights to improve campaign performance
Monitor search term data and recommend optimizations
Develop and maintain performance reports and dashboards
Monitor campaign budgets and ensure efficient allocation of spend
Track performance against KPIs and recommend adjustments
Partner with paid media team members to support campaign execution and reporting
Assist with campaign maintenance, data pulls, and performance enhancements
Stay current on Google Ads updates, algorithm changes, and industry trends

Requirements

3–5+ years of experience managing Google Ads and paid search campaigns
Hands-on experience with Google Ads and Google Ads Editor
Experience with Microsoft Ads / Bing Ads
Strong understanding of keyword research, negative keyword management, and bidding strategies
Experience with Google Analytics (GA4)
Strong proficiency in Excel and/or Google Sheets for data analysis
Experience with A/B testing and landing page optimization
Strong analytical mindset with data-driven decision-making skills
Ability to manage multiple campaigns and priorities in a fast-paced environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Google AdsGoogle Ads EditorMicrosoft AdsBing AdsGoogle AnalyticsGA4A/B testingkeyword researchbidding strategiesdata analysis

Soft Skills

analytical mindsetdata-driven decision-makingability to manage multiple campaignsprioritizationadaptability