Manage and optimize paid social campaigns across LinkedIn, Facebook, Reddit, and other platforms
Set up and manage campaigns, ad sets, audiences, bids, and exclusions
Execute A/B testing strategies to improve performance and conversion rates
Continuously optimize campaigns for lead generation and pipeline growth
Analyze campaign performance using platform data, Google Analytics, Salesforce, and Tableau
Identify trends and provide actionable insights to improve campaign performance
Develop and maintain performance reports and dashboards
Monitor campaign budgets and ensure efficient allocation of spend
Track performance against KPIs and recommend adjustments
Partner with other paid media team members to support campaign execution and reporting
Assist with campaign maintenance, data pulls, and performance enhancements
Stay current on platform updates, industry trends, and new advertising opportunities

Requirements

3–5+ years of experience managing paid social campaigns
Hands-on experience with LinkedIn Ads and Facebook Ads (Reddit/Twitter a plus)
Strong understanding of campaign setup, audience targeting, and optimization strategies
Experience with Google Analytics
Strong proficiency in Excel and/or Google Sheets for data analysis
Experience with A/B testing and landing page optimization
Strong analytical mindset with data-driven decision-making skills
Ability to manage multiple campaigns and priorities in a fast-paced environment

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

paid social campaignsA/B testingcampaign optimizationaudience targetingdata analysislanding page optimizationKPI trackingbudget managementperformance reporting

Soft Skills

analytical mindsetdata-driven decision-makingmulti-taskingcollaborationcommunication